Marketing Communications Manager

1 week ago

Makati, Philippines Asian Institute of Management (AIM) Full time

Overview

The Communications Manager plays a critical role in shaping and safeguarding the Asian Institute of Management’s institutional reputation through strategic communication, thought leadership, and content-driven engagement. The role leads the execution of internal and external communication strategies that reinforce the Institute’s brand, mission, and institutional priorities. Working closely with the Marketing Director, this role ensures that every piece of communication, from press releases and speeches to website content and internal announcements, upholds the Institute’s credibility, values, and strategic goals.

Education

Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or related field required. With trainings/certification on transmedia storytelling, digital marketing, brand strategy

Minimum Experience

At least 5–7 years of experience in corporate communications, public relations, or brand strategy, preferably in the education. Must have experience in content marketing, media relations, SEO, team leadership, and stakeholder engagement.

Business Understanding

Strong understanding of how institutional messaging, media visibility, and content marketing contribute to brand equity, thought leadership, and stakeholder trust. Familiarity with digital publishing, search performance, and communication metrics.

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