Digital Performance Marketing

4 weeks ago

Taguig, Philippines DigiPlus Interactive Corp Full time

Overview

We are looking for a Digital Performance Marketing (Junior User Acquisition) to support the growth of our Sports Casual App on Apple and Android. In this role, you will be part of the marketing team and will need to work on the development of customer acquisition practice, optimizing and expanding paid channel mixes and improving conversion across funnels.

Responsibilities
  • Plan, execute, monitor, and optimize customer acquisition efforts across digital channels (Facebook, Google, Ad Network) to maximize install, registration, first deposit and reach growth targets.
  • Manage digital marketing agencies operating in paid ads like search, keywords, UAC campaign optimization on Facebook and Google.
  • Track KPIs and provide reports and performance analysis.
  • Initiate and implement improvements and creative solutions to increase campaigns activity.
  • Execute sports seasonal campaigns in co-work with Branding team.
  • Setup, analyze and report A/B tests to meet and exceed KPIs.
  • Monitor app traffic and metrics to identify best practices of customer engagement and interaction.
Qualifications
  • 2 - 3 years online marketing experience in digital performance marketing; understanding trends in Facebook and Google marketing.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Proficiency in Facebook & Google, Programmatic, Native, & SDK User Acquisition Channels.
  • Pro-active, charismatic, professional, multi-tasking, motivated, organized and responsible with excellent interpersonal and communication skills.
  • Fluent in analytics tools like AppsFlyer or Adjust.
  • Ability to work in a team-oriented, client-focused environment.
Additional Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing, Advertising, and Consulting
  • Industries: Entertainment Providers
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