
Performance Marketing Manager
2 days ago
Job Title: Performance Marketing Manager
Location: Taguig
Work Setup: Hybrid – 4 days onsite, 1 day work-from-home
Employment Type: Full-time
About the Role
We are seeking a results-driven Performance Marketing Manager (PMM) to lead our digital acquisition and paid media efforts across multiple platforms. This role is ideal for someone with deep hands-on experience in media buying and campaign optimization who thrives in fast-paced, growth-oriented environments. You will play a key role in driving customer acquisition, maximizing ROI, and scaling our digital marketing performance.
Key Responsibilities:
- Lead and manage performance marketing campaigns across search, social, and programmatic channels.
- Plan, execute, and optimize paid media campaigns on Google Ads, Meta Ads, TikTok Ads, and other programmatic platforms.
- Continuously track, analyze, and report on campaign KPIs such as CPA, ROAS, CTR, and conversion rates to ensure maximum ROI.
- Drive innovation by testing new channels, creatives, audiences, and bidding strategies.
- Collaborate with cross-functional teams (creative, product, e-commerce) to align campaigns with business objectives.
- Mentor and support junior team members, fostering a culture of experimentation and continuous improvement.
Qualifications:
- 5+ years of experience in performance marketing, digital media buying, or a similar role.
- Proven hands-on expertise in Google Ads, Meta Ads, and TikTok Ads platforms.
- Strong analytical skills with experience in attribution modeling and performance tracking tools.
- Data-driven mindset with the ability to translate insights into actionable strategies.
- Experience working in e-commerce, consumer goods, or other fast-paced industries is a strong plus.
- Excellent communication and leadership skills.
Job Types: Full-time, Permanent
Pay: Php70, Php80,000.00 per month
Work Location: In person
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