Performance Marketing Manager

2 weeks ago

Taguig, Philippines HRTX Full time
About the job Performance Marketing Manager

We are seeking a Performance Marketing Manager to lead our digital acquisition and paid media efforts across multiple brands. This role combines strategic leadership with hands-on execution, ideal for someone who thrives in a data-driven, growth-focused environment.

Responsibilities

  • Develop and lead multi-channel paid media strategies (Search, Social, Programmatic).
  • Execute and optimize campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and programmatic tools.
  • Manage day-to-day operations of performance campaigns focused on customer acquisition, conversion, and retention.
  • Monitor and report on campaign performance, ensuring alignment with KPIs (e.g., CPA, ROAS, CTR).
  • Collaborate with internal teams (Brand, Content, E-commerce, Analytics) to align goals and execute cohesive campaigns.
  • Mentor and manage junior team members to deliver high-quality campaign execution.
  • Continuously identify opportunities to test new channels, creatives, and strategies for better results.

Qualifications

  • 5+ years of experience in performance marketing, digital media buying, planning or growth marketing.
  • Strong hands-on experience with Meta Ads, Google Ads, and preferably TikTok Ads.
  • Familiar with programmatic platforms like DV360 or The Trade Desk (a plus).
  • Data-driven mindset; highly analytical with strong Excel or dashboarding skills.
  • Deep understanding of paid media KPIs, budget pacing, and attribution modeling.
  • Experience in fast-moving industries like e-commerce, consumer goods, or tech is preferred.
  • Excellent communication, collaboration, and leadership skills.

Preferred Skills

  • Experience with CPAS campaigns or collaborative commerce advertising solutions.
  • Familiarity with eCommerce platforms like Shopify, WooCommerce, or Lazada/Shopee seller tools.
  • Strategic thinker with a bias toward execution and results.
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