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2 weeks ago
Join to apply for the Senior Business Analyst role at Belo Medical Group, Inc.
OverviewThe description below combines responsibilities for a Commercial Planning Manager with a Senior Business Analyst role. The candidate will be data-driven and strategic, supporting the commercial team to optimize business performance by analyzing key metrics, providing actionable insights, and guiding decision-making across product portfolio, marketing effectiveness, and customer engagement. The ideal candidate translates complex data into clear recommendations for senior stakeholders and collaborates with cross-functional teams to improve reporting and business monitoring.
Responsibilities- Portfolio Analysis: Evaluate product performance across various metrics to identify strengths, weaknesses, and opportunities.
- Portfolio Analysis: Provide recommendations for portfolio optimization, including product introductions or discontinuations.
- Marketing Effectiveness: Analyze marketing campaigns to assess ROI and overall effectiveness.
- Marketing Effectiveness: Collaborate with the marketing team to refine strategies based on analytical insights.
- Marketing Effectiveness: Provide recommendations on promo effectiveness and future implementation.
- Customer Insights: Conduct customer segmentation and behavior analysis to inform targeted marketing efforts.
- Customer Insights: Utilize customer feedback and data to enhance customer experience and satisfaction.
- Operational Excellence: Define frameworks to measure operational efficiency.
- Operational Excellence: Identify opportunities to drive operational optimization, enhance supplier collaborations, and improve overall commercial efficiency.
- Reporting & Communication: Develop and maintain dashboards and reports to communicate findings to stakeholders.
- Reporting & Communication: Present insights and recommendations to cross-functional teams and leadership.
- Bachelor’s degree in Business, Marketing, Statistics, or a related field; MBA or relevant certification (CPA/CMA) preferred.
- 2–7 years of experience in business analysis / commercial planning, preferably within the FMCG sector or a consulting firm.
- High proficiency in data analysis tools (e.g., Excel, SQL, Tableau, Power BI).
- Strong analytical skills with a proven ability to interpret complex data and deliver actionable insights.
- Excellent communication skills, with the ability to effectively present data-driven recommendations to stakeholders.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Sales, General Business, and Education
- Industries: Wireless Services, Telecommunications, and Communications Equipment Manufacturing
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