Performance Marketing Manager

Overview

Executive Optical is seeking a Performance Marketing Manager to lead its paid media efforts across digital platforms. This is a unique opportunity to be part of a dynamic team driving growth through strategic, results-focused campaigns in one of the country’s most recognized optical brands.

Key Roles and Responsibilities

1. Strategic Digital Media Planning
   • Develop and oversee the digital media buying strategy across platforms such as Meta Ads (Facebook/Instagram), Google Ads, YouTube, TikTok, and other relevant channels.
   • Align campaigns with key retail goals (e.g., in-store promotions, product launches, seasonal sales, and e-commerce growth).
2. Budget Management and Media Allocation
   • Create and manage media budgets per campaign or business unit.
   • Allocate ad spend efficiently to maximize ROI and cost-effectiveness (e.g., ROAS, CPA).
3. Campaign Supervision and Execution
   • Oversee the setup, optimization, and performance of paid campaigns.
   • Ensure ads comply with platform policies and internal branding standards.
4. Team Coordination
   • Coordinate closely with creatives, marketing, product, and e-commerce teams to ensure integrated campaigns.
5. Audience Targeting and Optimization
   • Guide the use of custom, lookalike, retargeting, and interest-based audiences.
   • Use data and insights to refine targeting strategies.
6. Data-Driven Campaign Optimization
   • Monitor KPIs such as CTR, CPM, CPC, CPA, and ROAS.
   • Utilize data analysis insights to A/B test creative content, placement, and bidding strategies for ongoing improvement.
7. Platform & Vendor Management
   • Serve as the main point of contact for representatives from advertising platforms such as Meta, Google, and TikTok.
   • Explore new ad features, tools, and betas relevant to retail campaigns.
8. Reporting and Insights Delivery
   • Generate weekly/monthly campaign performance reports.
   • Present strategic insights and actionable recommendations to upper management.
9. Compliance and Governance
   • Ensure all media activities align with digital advertising regulations, brand guidelines, and data privacy policies.
10. Market Trend Awareness
    • Keep informed about the latest trends in digital media, retail consumer behavior, and competitors’ strategies.
    • Recommend innovations or new channels that could support business growth.

Key Skills & Qualifications

• A Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
• 5+ years of experience in digital marketing, ideally within the retail industry.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics, and internal dashboards).
• Expertise in various ad platforms (Google Ads, Facebook Ads Manager, etc.).
• Understanding of e-commerce business models and retail KPIs.
• Proficiency in Excel/Google Sheets for data manipulation and reporting.
• Excellent communication and presentation skills.
• Strong project management and organizational skills.
• Results-oriented with a proven track record of driving ROI.
• Ability to work in a fast-paced, data-driven environment.

Perks and Advantages of Joining Us

• Flexible Work Schedule —Open and adaptable work hours to support work-life balance
• Paid COVID-19 Quarantine Leave —Annual entitlement for health-related quarantine with pay
• Complimentary Eye Check-Up —Free annual vision screening
• Sick and Vacation Leave —Convertible to cash if unused by year-end
• Health Insurance Coverage —Comprehensive medical benefits
• Life Insurance —Financial protection for you and your beneficiaries
• Annual Merit Increase —Performance-based salary adjustment
• Emergency Loan Access —Quick financial assistance in urgent situations
• Product Discounts —Special pricing on company products, extended to immediate family members
• Government-Mandated Benefits —Full compliance with all statutory benefits (e.g., SSS, PhilHealth, Pag-IBIG)

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Retail

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