Performance Marketing Specialist

14 hours ago

Makati City, National Capital Region, Philippines First Metro Securities Brokerage Corporation Full time ₱1,200,000 - ₱2,400,000 per year

JOB PURPOSE

Drives customer acquisition and engagement by managing performance-based marketing campaigns across digital platforms. Optimizes media spend, tracks key metrics, and delivers actionable insights to maximize marketing ROI and support business growth.

PRIMARY RESPONSIBILITIES

  • Plan, execute, and optimize paid campaigns across search, display, social, and other digital channels.
  • Manage campaign budgets, bids, targeting, and creatives to maximize performance.
  • Monitor KPIs (impressions, clicks, CTR, conversions, CPA, ROI) and prepare regular performance reports.
  • Conduct A/B testing, audience segmentation, and funnel analysis to improve results.
  • Collaborate with internal and external stakeholders to align campaigns with business objectives, product launches, and brand initiatives.
  • Analyze customer journeys and digital touchpoints to recommend optimization opportunities.
  • Track competitor activities and industry trends to inform performance strategies.
  • Manage relationships with media platforms, agencies, and external partners.
  • Support marketing automation, tracking pixels, tagging, and integration with analytics tools.
  • Assist in setting up and managing new marketing technologies (e.g. CRM, automation platforms, analytics tools), ensuring proper implementation and adoption.

QUALIFICATIONS

  • Education: Bachelor's degree in Marketing, Advertising, Business, Statistics, or related fields.
  • Experience: At least 3 years of relevant experience in performance marketing, paid media, or marketing analytics; experience in financial services is an advantage.
  • Knowledge: Solid understanding of Google Ads, Meta Ads Manager, programmatic advertising, SEO/SEM, retargeting, digital attribution, and customer journey. Skilled in analytics platforms, social listening, CRM, and marketing automation tools.
  • Skills: Advanced analytical and problem-solving skills; ability to translate data into actionable insights. Strong Excel and reporting skills. Proficiency in campaign monitoring and performance optimization, with project management skills for implementing new marketing technologies.
  • Personality: Self-starter, reliable, adaptable, data-driven, detail-oriented, proactive, innovative, analytical, results-driven, and collaborative.

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