
Brand Marketing Manager
1 week ago
Role: Shapes and maintains the brand's image through creative strategy and data-driven decisions. Creates a strong, positive brand identity that resonates with target audiences, building recognition, loyalty, and market differentiation.
Key Responsibilities:
Develop brand guidelines and ensure consistent representation across all channels
Create and execute brand strategies aligned with business goals
Analyze market position and gather consumer insights
Collaborate with marketing teams on campaigns that enhance brand awareness
Track KPIs and ROI to measure campaign effectiveness
Monitor competitors to maintain brand leadership
Conduct market research on consumer behavior and industry trends
Coordinate with cross-functional teams (marketing, sales, product, support)
Lead product training for internal teams and clients
Manage social media presence to boost visibility and engagement
Respond proactively to brand needs
Job Qualifications:
Bachelor's degree in Business, Marketing, or related field
Strong written, verbal, and presentation skills
Excellent negotiation and decision-making abilities
Proficient in Microsoft Office
Strong PR and networking skills
Knowledge of construction and design (industry-specific)
Creative, innovative, and analytical mindset
Financial acumen
Able to thrive in fast-paced environments
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