Creative Strategist

This role is for an experienced Creative Strategist who will support our paid media clients by driving performance-focused creative direction. You’ll be responsible for identifying winning ad concepts, analyzing creative performance data, and turning insights into actionable briefs and feedback. You’ll work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimized for each platform and aligned with performance goals.

You’ll also take a lead role in exploring and implementing AI tools within the creative strategy workflow—testing new platforms, identifying automation opportunities, and supporting the team in integrating tools that improve efficiency and elevate creative output.

As part of your responsibilities, you’ll also contribute to shaping the evolving role of creative strategy within our performance team, helping us define standards, processes, and ways of working across accounts.

We are actively hiring independent contractors based in the Philippine s, ready to take on meaningful, remote work with international clients. You might be a great fit for our network if you're a self-motivated professional who thrives in flexible work environments and values autonomy.

• Analyze creative performance data to identify trends, patterns, and opportunities for optimization.
• Conduct brand and industry research to fuel creative ideation and ensure relevance.
• Translate insights into clear, inspiring creative briefs and strategic direction for designers and UGC creators.

Project & Stakeholder Management

• Manage the delivery of creative projects from concept to execution—ensuring assets are on-brief, on-brand, and on-time.
• Coordinate across designers, editors, and content creators to keep workflows smooth and aligned.
• Act as a key point of contact for clients—gathering input, managing feedback, and ensuring expectations are met throughout the process.

Creative Quality & Optimization

• Review content to ensure quality, consistency, and alignment with performance goals and platform best practices.
• Provide actionable feedback and guidelines to creative teams to continuously improve output.
• Monitor post-launch performance and recommend iterative improvements where needed.

Requirements

• Minimum 3 years of experience in performance marketing (e.g. Creative Strategy, Media Buying, Growth Marketing).
• A strong understanding of creative’s role in driving performance across paid platforms.
• Proven ability to analyze ad metrics and translate them into actionable creative direction.
• Confidence in writing briefs, organizing timelines, and managing moving parts within a creative team.
• Excellent communication and collaboration skills—you know how to give and gather the right info at the right time.
• A blend of strategic thinking and creative instincts—you can spot what’s working and know how to build on it.
• Familiarity with UGC-style content, ad remixing, and working with freelancers or creators is a plus.

We are nowGAIN - a creative-led, insight-driven company that blends data, tech and creativity to create meaningful impact, with a workforce of 650 people worldwide.
This role will sit within the Performance Business Unit. We help brands show up in the right place, at the right time, to the right people, with data driven campaigns. Whether it’s paid media, SEO, link building or performance-driven creative, we build campaigns that actually perform - driving clicks, visibility, conversions, and real business growth.
Join us on this exciting new journey.

• 100% Remote Work – Work from anywhere in the Philippines
• Flexible Hours – Own your time, work when you’re most productive but will require at least 3-4 hours CEST / CET time overlap
• Global Client Exposure – Work with top international brands and agencies
• Professional Growth – Collaborate with other sharp minds across digital strategy, content, and analytics
• Potential for Long-Term Hire – If it’s a great fit, we’re open to growing with you