Email Marketing Specialist
5 days ago
Overview
We are looking for a strategic and performance-driven Email & SMS Marketing Manager to lead the charge in growing and optimizing our owned marketing channels. This role is key to delivering high-converting campaigns that drive customer engagement, retention, and revenue across our skincare and hair care product lines. You’ll turn customer insights into action, bringing value at every touchpoint while aligning messaging with product and brand goals.
Responsibilities- Own the strategy, execution, and optimization of all email and SMS campaigns for multiple product lines (e.g., hair thinning shampoo, supplements, anti-aging SPF, and skin supplements).
- Segment audiences and personalize messaging to maximize relevance, engagement, and conversion.
- Develop and manage high-performing lifecycle flows including welcome, cart abandonment, post-purchase, and win-back sequences.
- A/B test subject lines, content, offers, and creative assets to continuously improve key performance metrics (CTR, open rate, CVR, revenue per send).
- Monitor and report on campaign performance; adjust strategy based on insights and trends.
- Build surveys and gather customer feedback to inform future content and product ideas.
- Collaborate with creative, product, and customer experience teams to ensure consistent and on-brand messaging.
- Maintain a strong understanding of compliance and best practices in email/SMS marketing (e.g., CAN-SPAM, TCPA).
- Suggest and implement new technologies, tools, and tactics to stay ahead of the curve.
- 3+ years of experience in email and SMS marketing, ideally in eCommerce or beauty/wellness.
- Expert in Klaviyo or similar marketing automation platforms.
- Strong writing skills and a keen eye for visual branding and user experience.
- Solid understanding of customer behavior, segmentation, and marketing psychology.
- Results-oriented with a deep passion for data, testing, and optimization.
- Familiarity with tools like Rebuy or product recommendation engines is a plus.
- Proactive, curious, and comfortable working in a fast-paced, collaborative environment.
- Passion for skincare, wellness, and helping people feel their best.
Your role goes beyond sending campaigns—you’ll help us build smarter customer journeys by listening to our audience. You'll turn feedback into better product launches, sharper messaging, and a stronger brand voice. You’re part marketer, part strategist, part customer advocate.
About UsEnnovation Brands, the parent company of Skin Research Institute (SRI), is dedicated to creating innovative, science-backed beauty and wellness products that deliver real results. With a strong and growing customer base, our mission is to provide high-quality solutions that enhance everyday lives. At SRI, we focus on premium skincare and beauty tools, blending creativity, research, and customer insight to drive meaningful impact. We’re passionate about delivering exceptional value and building genuine connections with our audience.
Learn moreskinresearchinstitute.com
Job Details- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Retail
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