Digital Advertising Specialist

18 hours ago

Iloilo City, Philippines Buscojobs Full time

Overview

As a Paid Search Coordinator, you will be part of a fast-paced digital marketing team responsible for executing paid advertising strategies across search, display, and social platforms for e-commerce brands.

Qualifications
  • Strong grasp of key paid marketing metrics such as clicks, cost-per-click (CPC), and click-through rate (CTR), with proven strategies for improving campaign performance.
  • Hands-on experience managing campaigns in Google Ads and/or Microsoft Ads is essential.
  • Familiarity with tools like Google Analytics, Merchant Center Next, and SearchAds360 is a plus.
  • Proficient in Microsoft Excel for data analysis and reporting.
  • Willing and able to work during US business hours.
  • Google Ads certification (Search or Shopping) is preferred but not required.
Job Description

This role is ideal for candidates with direct experience in Google Ads and Microsoft Advertising. Note: SEO experience is not applicable to this position.

Key Responsibilities
  • Build and manage campaigns, ad groups, keywords, and creatives across platforms like Google Ads, Microsoft Ads, and Meta.
  • Perform regular account audits and provide actionable recommendations for optimization.
  • Analyze large datasets to identify opportunities for keyword expansion and account improvements.
  • Generate weekly performance reports using data from platforms such as Facebook, Google, and Amazon.
  • Resolve issues related to disapproved products across advertising platforms.
  • Leverage tools like ChatGPT to streamline workflows and enhance productivity.
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