
Digital Marketing Specialist
7 hours ago
We\'re looking for a Digital Advertising Specialist to join our marketing team and help us drive growth through effective online campaigns. The ideal candidate is a hands-on, data-driven professional with a proven track record of creating, managing, and optimizing paid ad campaigns across multiple platforms.
Responsibilities- Develop, launch, and manage paid advertising campaigns on platforms like Google Ads (Search, Display, YouTube) and social media (Meta, LinkedIn, X).
- Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and target the right customers.
- Monitor and analyze campaign performance metrics daily, making data-driven decisions to optimize for conversions, ROI, and other key KPIs.
- Set up and manage conversion tracking within Google Tag Manager and Google Analytics.
- Generate detailed performance reports and present insights and recommendations to stakeholders.
- Stay up-to-date with the latest trends and best practices in digital advertising and marketing technology.
- Set up Landing pages using HubSpot that are optimised for Conversion and Search Engine Optimisation.
- Set up automated EDM campaigns and retargeting to engage with contacts and visitors throughout the web.
- Work with our Marketing and Design team to create and execute campaign strategies.
- Assist the Marketing department with other initiatives as directed by management.
- Proven experience in running successful digital advertising campaigns.
- Expertise in Google Analytics for reporting and campaign analysis.
- Strong understanding of ad platforms and bidding strategies.
- Excellent analytical skills and the ability to translate data into actionable insights.
- Detail-oriented with strong organizational and project management skills.
- A proactive and collaborative team player with a passion for digital marketing.
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Investment Advice
We're excited to hear from self-starters who thrive on achieving measurable results and want to be a key part of our growth story.
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