Digital Marketing Specialist

3 weeks ago

Angeles City, Central Luzon, Philippines Performance Property Full time
Overview

We\'re looking for a Digital Advertising Specialist to join our marketing team and help us drive growth through effective online campaigns. The ideal candidate is a hands-on, data-driven professional with a proven track record of creating, managing, and optimizing paid ad campaigns across multiple platforms.

Responsibilities
  • Develop, launch, and manage paid advertising campaigns on platforms like Google Ads (Search, Display, YouTube) and social media (Meta, LinkedIn, X).
  • Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and target the right customers.
  • Monitor and analyze campaign performance metrics daily, making data-driven decisions to optimize for conversions, ROI, and other key KPIs.
  • Set up and manage conversion tracking within Google Tag Manager and Google Analytics.
  • Generate detailed performance reports and present insights and recommendations to stakeholders.
  • Stay up-to-date with the latest trends and best practices in digital advertising and marketing technology.
  • Set up Landing pages using HubSpot that are optimised for Conversion and Search Engine Optimisation.
  • Set up automated EDM campaigns and retargeting to engage with contacts and visitors throughout the web.
  • Work with our Marketing and Design team to create and execute campaign strategies.
  • Assist the Marketing department with other initiatives as directed by management.
Qualifications
  • Proven experience in running successful digital advertising campaigns.
  • Expertise in Google Analytics for reporting and campaign analysis.
  • Strong understanding of ad platforms and bidding strategies.
  • Excellent analytical skills and the ability to translate data into actionable insights.
  • Detail-oriented with strong organizational and project management skills.
  • A proactive and collaborative team player with a passion for digital marketing.
Additional information
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Investment Advice

We're excited to hear from self-starters who thrive on achieving measurable results and want to be a key part of our growth story.


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