Customer Development Manager- Gen. Trade/ Full Service Restaurant

2 days ago


Parañaque, Philippines Furspective Full time

The Customer Development Manager (General Trade/ Full Service Restaurants) is responsible for driving sales growth, account development, and strategic partnerships within the General Trade and Full-Service Restaurant (FSR) channels. This role focuses on managing key local restaurant chains and ensuring sustainable business relationships that support volume, profitability, and brand objectives.

Qualifications:
• Proven experience as Sales with at least 3 years in a supervisory or managerial role within the food industry.
• Bachelor’s Degree in Marketing or any related field.
• Proficiency in Microsoft Excel, Powerpoint and CRM tools.
• Knowledge in planning, customer business planning and joint business planning.
• Proven experience in handling HORECA or restaurant accounts.
• Strong negotiation, relationship management and analytical skills.
• Excellent communication and presentation skills.
• Preferably with familiarity with foodservice operations or experience from food importers, processors, or vegetable distributors.

Responsibilities:
• Develop and execute sales strategies & account plans to achieve business targets within the HORECA and FSR channels.
• Manage relationships with key accounts such as Bistro Group, The Moment Group, Andok’s, and other local restaurant chains.
• Identify business opportunities, negotiate commercial agreements, and ensure timely order fulfillment.
• Lead and mentor the Customer Development Executive assigned under the HORECA segment.
• Collaborate with Supply Chain, Marketing, and Finance teams to ensure account alignment on pricing, promotions, and product availability.
• Prepare and present business reviews, forecasts, and performance updates to management.
• Conduct joint business planning sessions with partners to identify growth opportunities and optimize product mix.
• Monitor competitor activities and market trends to inform strategic decisions.
• Ad Hoc: Perform other tasks that may be assigned either individually or as part of a committee.



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