Digital Sales and Marketing Manager

1 week ago


Manila, National Capital Region, Philippines Gladex Travel and Tours Corp. Full time

Digital & Search Marketing (Marketing & Communications)

  • Manage full spectrum of Digital Marketing program execution from strategy definition to delivery, working with external and internal partners
  • Provide direction on content creation for owned campaigns, craft communication briefs with clear marketing objectives and KPIs
  • Manage lead generation campaigns; Analyze the results and effectiveness of campaigns with the help of external agencies to deliver actionable insights and recommendations to deliver performance
  • Overall management and monitoring of the online to offline digital funnel
  • Define and manage marketing budgets with a clear view on allocation requirements across media channel mix, platform requirements etc.
  • Drive and manage digital projects and initiatives to help deliver customer acquisition objectives on online sales and leads
  • Monitor reports, web analytics dashboards, budgets, campaign performance, ROI, and other channel metrics
  • Cross functional team management to ensure channel efficiency and optimization
  • Liaise with digital agencies, internal stakeholders, and suppliers to execute and successfully manage the campaigns
  • Liaise with internal stakeholders to ensure the proper development of digital assets to support campaigns
  • Identify trends and insights, and optimize spend and performance based on these insights

Requirements:

  • Bachelor's Degree in Marketing or related courses
  • 3-5 years' exclusive experience in digital marketing
  • In-depth, hands-on experience of digital media touch points (paid media): video, social, SEM/PPC, SEO, display, email, etc.
  • In-depth, hands-on experience of digital marketing tools & platforms: experience in mar-tech platforms (Google Analytics, Google Tag Manager etc)
  • Expert knowledge of digital marketing concepts and principles, specifically in the realm of performance marketing: from customer acquisition strategies, app engagement strategies, affiliate marketing, database marketing, cross-channel campaign management, to analytics & attribution models
  • Innovative, adaptive and willing to learn
  • Experience in Travel Agency is a plus
Your application will include the following questions:

What's your expected monthly basic salary?

How many years' experience do you have as a Sales and Marketing Manager?

Do you have lead generation experience?

How many years of digital marketing experience do you have?

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