Performance Marketing Manager

2 weeks ago

Manila, National Capital Region, Philippines enablesGROUP Full time

Digital & Search Marketing (Marketing & Communications)

Performance Marketing Manager at the client is a critical component to the business. you're not just managing campaigns – you're smashing it on the digital stage We're on the hunt for a powerhouse with a knack for all things performance marketing and a passion for staying ahead of the curve.

This position is a full-time role.

RESPONSIBILITIES

Performance Marketing Strategy, Channels & Budgets:

  • Develop and oversee overall performance marketing strategy & budget allocation to channels
  • Create and manage Google Ad campaigns. (SEM)
  • Create and manage meta campaigns. (Paid Social)
  • Work with our fabulous in-house creative team to create digital assets in performance marketing channels
  • Regularly review and optimize all advertising campaigns for positive ROAS, focus on customer acquisition
  • Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website) create and implement optimization action plans
  • Conduct regular conversion rate optimization audits and execute A/B tests, and user testing/feedback to improve conversion rates across the brands' digital channels and assets.
  • Grow the performance marketing team as the business grows

Measurement & Analytics:

  • Establish rigorous testing programs across all channels to support online trade and customer acquisition.
  • Use data-led insights to inform digital strategy and performance
  • Execute test and learn strategy to understand key drivers of the business
  • Generate weekly/monthly/quarterly reporting to gain insights and learnings from holistic business goals to granular activity reporting
  • Maintain accuracy of all performance marketing tracking and reporting with tech support
  • Collaborate with the e-Commerce team in pushing sales, driving focus categories traffic, acquisition, and conversion from performance marketing channels
  • Collaborate with the brand marketing team on brand, content in multi-channels touchpoints to ensure efficient ROAS and consistency
  • Collaborate with Category Management to ensure brands, offers, categories are clearly visible and attractive in performance marketing channels

ABOUT YOU

  • Min 3 years of performance marketing experience in Google/Meta, either from the seller side or agency side
  • Proficiency in using digital marketing tools and tracking platforms, such as Ads Manager, GA4,
  • Strong understanding of web analytics, conversion tracking, and performance measurement.
  • Excellent project management skills with the ability to manage multiple testing projects simultaneously, prioritize tasks, and meet deadlines.
  • High attention to numbers and hunger for growth
  • Self-motivated and drive change
  • Comfortable hands-on execution – ads campaign/ ads set setup, creative asset creation with team, nonstop optimisation
  • Experience working in a multiple SKU, fashion apparel or consumer lifestyle sector would be a plus.
  • Experience working in a fast growth phase business would be a plus.
  • Tertiary qualified with a relevant degree or significant performance marketing spend experience
Your application will include the following questions:

What's your expected monthly basic salary?

How many years' experience do you have as a Performance Marketing Manager?

Which of the following web analytics tools are you experienced with?

Do you have experience with Search Engine Optimisation (SEO)?

Do you have experience with Search Engine Marketing (SEM)?

Which of the following Customer Relationship Management (CRM) systems do you have experience using?

The Company offers a broad spectrum of professional services to small and medium sized businesses in Australia ranging from client relationship management, technology support, accounting and administration, paraplanning and creative marketing services among others. Our motto is 'Powering your potential'.

Our Directors are highly experienced with global BPO and ITO companies and have ambitious growth plans for the business.

The Company offers a broad spectrum of professional services to small and medium sized businesses in Australia ranging from client relationship management, technology support, accounting and administration, paraplanning and creative marketing services among others. Our motto is 'Powering your potential'.

Our Directors are highly experienced with global BPO and ITO companies and have ambitious growth plans for the business.

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