Segment Marketing Head

2 weeks ago


Pasig, National Capital Region, Philippines Manila Electric Company Full time
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The Segment Marketing Head is responsible for leading the design of the customer experience for segment-specific products and solutions, including the implementation and management of the corresponding programs and information campaigns across all communication channels based on management directions, research findings, and customer data. It develops over-all brand strategy for assigned customer segments, ensures relevance and relatability of initiatives to the segment to deliver sales, profitability, customer satisfaction and sustainability targets through an optimized customer experience.

Qualifications:
  • Graduate of Marketing, Business Management or other related courses
  • At least 3 years of work experience in managerial position in a related field / industry
  • With proven experience in leading the customer experience design with corresponding development and implementation of marketing programs and strategies based on customer data / insight and research resulting to achievement of key performance metrics
  • Experienced in leading a team whether in a formal reporting structure or via project team
  • Skills in graphic design, copy development and editing – skills in Adobe Photoshop and video editing is a plus

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