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Head of Business Design Hold Funds, Netbank
2 weeks ago
Kaya Founders is an early stage venture capital firm committed to building, investing, and supporting the next generation of companies driving digital transformation in commerce and critical services in the Philippines and Southeast Asia
One of our ventures is Netbank, a start-up fintech-led bank, focused on the under-served, model to partner with fintech, banks, and non-bank lenders, who have existing client networks. It is building a complete team and is looking for the Head of Business Design (Hold Funds) who is primarily responsible for building the Accounts and Deposit Solutions for the different segments. This will require the position holder to:
- Work on solutions that will:
- expand Netbank's Account-as-a-Service model
- increase the bank's deposits
- Do market research, sizing, and inquiry to:
- understand the needs and requirements for accounts from various segments
- gauge the potential adoption and profitability of the product
- Work with the segment leaders to:
- define the components of the solution that fits the needs and requirements of local and international payment companies
- define the commercial strategy that is competitive but profitable for the bank
- define the repeatable sales process and Go-To-Market (GTM) strategy
- Document the overall strategy that the Segment Leaders can follow and execute (the Solution Assessment)
- Cascade the strategy to Segment Leaders for execution
- Provide guidance to Segment Leaders and monitor the execution
- Update the strategy, up to the point of MVP/Pilot, based on market shifts, competitors, client feedback, etc.
- Understand and size the segment
- do market research
- deeply understand client needs in the segment.
- identify solutions for clients through contextual inquiries and ideation
- understand the competition and identify ways that Netbank can provide a product significantly better than the competition
- Design the product to achieve this differentiation, including ensuring the technical system capabilities can meet client requirements
- gather feedback from users of the solution to identify points for improvement and potential solution iterations.
- understand the financial automation needs, execution pain-points, and process gaps of a specific segment to identify solutioning opportunities using our banking products and services.
- identify the costs and partnerships needed to build and operate the products and services that will make up the solution for a certain segment use case.
- identify the operational capacity needed to build and operate the products and services that will make up the solution.
- identify the regulations and risks involved
- design a commercial model for the solution that clients will be willing to take and will cover the costs of the underlying products
- ensure scalability
- Guide the execution of the overall strategy with the Segment Leaders
- Build the target list and define the approach
- Define the go to market strategy, which will include:
- Direct sales
- Outbound sales campaigns
- Promotion of inbound sales
- Conferences and events
- Develop sales material
- Guide commercial negotiations, get internal approvals for non-standard pricing
- Identify additional iterations to the existing solution
- Monitor the implementation of the solution for clients. Achieve a rapid sales process.
- Monitor and validate the profitability, traction, and performance of the solution.
The Head of Business Design (Hold Funds) is responsible for identifying, piloting, and expanding new partnerships within the account and deposit products. These solution types are likely to include:
- White-labeled accounts to be embedded as operating wallets in the apps of Non-EMIs
- White-labeled accounts (Instant-access and Term) to be embedded as interest-bearing accounts in the apps of partners
- Safeguarded accounts for EMIs
Identifying priority Account-as-a-Service programs and components, with senior management. Confirming the requirements/demand.
- Review alternative products for Netbank.
- Understand the business rationale, underlying economics, and sales approach for the product.
- Evaluate in the solution assessment template.
- Regulations surrounding this kind of solution.
- Security components of the solution (e.g. MFA via OAuth2.0).
- Select a long-list of partners suitable for partnership with Netbank for each solution type. Understand the priorities. of these partners and create a sales plan for the partner.
- Present Netbank's approach to the partners and identify ways to implement.
- Conduct commercial negotiations with the partners.
- Understand the product requirements of different business models.
- Liaise with delivery managers to understand existing system capabilities.
- Define the investment requirements.
- Determine templated pricing strategies.
- Define the long-list of potential partners.
- Define the best way to sell to these partners.
- Create promotional material.
- Define processes within a segment team who will expand the range of partners.
- Hand-over to the segment leaders within the Partner-facing business units sales team.
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