Digital Channels Marketing Lead

2 weeks ago


Taguig, National Capital Region, Philippines Globe Telecom, Inc. Full time

Digital Channels Marketing Lead page is loaded

Digital Channels Marketing Lead Apply locations 20F The Globe Tower time type Full time posted on Posted 2 Days Ago job requisition id R

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job DescriptionDevelop and execute marketing campaigns to drive research usage and customer engagement. Work closely with the Marketing Director to develop engage marketing programs to drive retention and customer growth such as new customer onboarding program, client at risk program, referral program. Deliver marketing activities to assist sales and product teams on meeting revenue targets. Collaborate with internal teams to ensure the marketing objectives are aligned with the other departments goals. Partner with the marketing director to develop and monitor metrics and dashboards to understand industry trends and practices. Identify trends and insights from existing database to drive engage campaigns. Measure and report performance of all marketing activities: analyze campaign performance through thoughtful and insightful reporting. Develop KPI framework and benchmarks to measure success of campaigns so to ensure continuous improvement.

Lead digital brand and experience management for online channel assigned. The role is assigned to plan and map out a clear audience (cohort) strategy based on digital channels performance. As digital expert, the lead must be able to demonstrate both marketing acumen and passion for digital sales channel and online brand management.

  • The lead is expected to plan and map out a marketing strategy focused on action, growth and remediation
  • The lead will also network with all the stakeholders across units (brand, sales, DGT, analytics, etc)
  • The lead is the owner of business briefs and go-to-market strategies working communication strategy and media team
  • The lead will lead project management and overall performance review of all initiatives rolled out

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

About Us

Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most.

Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie's New York.

Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.

Purpose

In everything we do, we treat people right to create a Globe of Good.

Vision

We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.

Mission

We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.

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