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SEM Specialist
2 weeks ago
- Develop and execute data-driven PPC campaigns across various platforms.
- Conducting thorough keyword research to identify high-volume, relevant keywords.
- Crafting compelling ad copy that resonates with target audiences and drives clicks.
- Developing and optimizing landing pages to ensure a seamless user experience and high conversion rates.
- Managing campaign budgets effectively and allocating resources for optimal performance.
- Tracking key performance indicators (KPIs) such as impressions, clicks, conversions, and cost-per-acquisition (CPA).
- Analyzing campaign data to identify areas for improvement, such as ad copy variations, landing page adjustments, and keyword targeting.
- Minimum 2 years of experience in PPC/SEM campaign management.
- Minimum 3 years of experience in digital marketing with a strong focus on PPC/SEM.
- Excellent communication skills.
- Ability to clearly present cokills, both written and verbal complex campaign data and insights to stakeholders.
- Strong understanding of major paid advertising platforms.
- Proficient in using Google Analytics for campaign performance measurement and reporting.
Summary of role requirements:
- Looking for candidates available to work:
- Monday: Morning, Afternoon
- Tuesday: Morning, Afternoon
- Wednesday: Morning, Afternoon
- Thursday: Morning, Afternoon
- Friday: Morning, Afternoon
- 2-3 years of relevant work experience required for this role
- Working rights required for this role
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