Email Marketing Specialist

2 weeks ago

Cebu City, Central Visayas, Philippines Tripster Full time

Direct Marketing & CRM (Marketing & Communications)

Tripster is a leading company in the travel industry, passionate about making your itinerary planning smoother and more exciting. Offering diverse and unforgettable travel experiences, Tripster connects customers with their dream vacations.

We pride ourselves on being a dynamic and innovative team, dedicated to revolutionizing how people explore and plan their vacations. As a member of our team, you'd have a direct impact on our company's success by leveraging your unique skills to connect with our travel audience.

In the capacity of an Email Marketing Strategist at Tripster, you'll be at the helm of our comprehensive email marketing campaigns. Your responsibility entails market analysis, crafting enticing content, and steering the orchestration of persuasive communications, a key contributor to our success.

Responsibilities

  • Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Manage and execute email marketing calendar and ensure alignment with business priorities and demand forecasts.
  • Use customer data such as web-behavior to drive the message and content personalization.
  • Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, and segments, send time, and new features intended to drive performance lift.
  • Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
  • Mitigate email frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
  • Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
  • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  • Regularly identify trends and email marketing strategies from other leading travel brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Requirements

  • Proven experience managing an email marketing program.
  • Hands-on experience in marketing automation platforms.
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
  • Experience building an email marketing campaign from scratch.
  • Proficient in/experience with Google Analytics, HTML/CSS, A/B Testing, and other CMS.
  • Proficient in data analytics to determine important data and be able to suggest improvements.
  • Knowledge of SEO/SEM.
  • Strong project management skills and exceptional attention to detail.

Skills

  • Email Marketing
  • Campaign Marketing
  • Communication Skills
  • Marketing Automation
  • Web Analytics/ GA4
  • Testing
  • Template Creation
  • Content Creation
Preferred But Not Required
  • Familiarity with
  • 3+ years of experience as a Email Marketing Strategist
  • Familiarity with Mailchimp
Your application will include the following questions:

What's your expected monthly basic salary?

How many years' experience do you have as an Email Marketing Specialist?

How would you rate your English language skills?

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