Lead Specialist Digital Marketing

Emerson's 133 years of history have been filled with achievements and challenges that have driven innovative thinking and bold transformations, molding us into the company we are today. By joining us as a Lead Specialist, Digital Marketing , you will be driving the tactical execution of Emerson's Digital Marketing initiatives and the achievement of business objectives through paid social and display advertising while adhering to the Emerson guidelines for consistency and uniformity in support of Emerson's marketing strategies.

In this capacity, you will analyze our digital marketing performance and propose and implement actionable strategies to get results through paid media campaigns. This will build our in-house digital advertising campaigns and analytical reports with tasks that include analysis, leading implementations, and measuring the effectiveness of various digital marketing initiatives for sales growth.

If this sounds like a perfect fit for you, apply now and join our team in Mandaluyong City, Philippines All roles are currently in a blended Work-From-Home arrangement, and company-provided IT assets are given on your first day. Enjoy our market-competitive pay, comprehensive benefits package, well-being programs, and career development opportunities.

In This Role, Your Responsibilities Will Be:

• To be the key point of contact for North American advertising campaigns and results.
• To create, manage, and optimize all digital advertising campaigns (social media, emails, Google ads, website traffic), including but not limited to eCommerce retailers such as The Home Depot, Amazon, partner vendor advertising portals, and social channels.
• To define, measure, and evaluate relevant paid media critical metrics and provide actionable insights to partners.
• To create and monitor reporting dashboards to help conduct daily analysis of metrics on all online ad campaigns.
• To track, analyze, and interpret the data and provide actionable insights to drive business objectives regarding channel and conversion performance.
• To optimize campaign performance and improve spend effectiveness to increase return on investment.
• To optimize SEO on eCommerce partner sites to win organic search in the category, influence bottom-of-funnel purchases, or build brand awareness.

Who You Are:

You have a strong understanding of digital marketing and can put together strategies and campaign designs targeting a B2C audience. You are a good communicator who has a strong drive for results and exhibits passion and enthusiasm to get things done. You are interpersonally savvy and can collaborate and efficiently work with people at any level.

For This Role, You Will Need:

• Bachelor's degree in Marketing, Communications, or Information Systems.
• 5 years of cumulative experience in Digital Marketing.
• Knowledge of Facebook, Instagram, TikTok, LinkedIn, and Google (Display, Search, YouTube) advertising and tools.
• Strong knowledge of eCommerce, SEO, SEM/PPC, DAM, CRM, campaign setup, execution, analysis, retargeting and remarketing strategies, and reporting of metrics to include CTR, CPC, and CPA.
• Proficient in project management.

Our Offer to You:

Make a difference with the work you do.

By joining Emerson, you'll be part of a versatile, dedicated team of motivated professionals who share a collective passion for progress and excellence.

At Emerson, we are committed to creating a global workplace that supports diversity and embraces inclusion. We attract, develop, and retain outstanding people in an inclusive environment where all employees can reach their greatest potential.

Join us and be part of a proud and thriving organization that values its people. Enjoy our market-competitive pay and benefits package, including food and transportation allowances, comprehensive insurance coverage, retirement benefits, and more. We invest in your growth with career development programs and reward your achievements through merit-based increases. We provide exceptional healthcare coverage for you and your loved ones, as well as paid leaves and tuition reimbursement for approved programs. Our well-being programs, exciting business travel opportunities, safe working environment, and commitment to social responsibility ensure you thrive personally and professionally. Be part of a team that not only values your contributions but also cares about your growth, well-being, and success. Let's take the leap and experience a fulfilling career with us. Let's Go

#LI-Hybrid

WHY EMERSON

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems — for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.

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ABOUT EMERSON

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team – let's go

No calls or agencies please.

Requisition ID :

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.