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Digital Marketing Officer
4 weeks ago
We are seeking a creative and analytical Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company’s s services. This role requires a strong grasp of current marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.
KEY RESPONSIBILITIES
Create comprehensive digital marketing strategies to achieve business goals, including lead generation, brand awareness, and sales growth.
Develop visual concepts for promotional activities and maintain the company’s online presence. Oversee the creation and publication of relevant, original, high-quality content.
Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.
Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Oversee and manage the digital marketing budget, ensuring optimal allocation of resources.
Work with internal teams to brainstorm new and innovative growth strategies, and collaborate with designers to improve user experience.
QUALIFICATIONS
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum of 3 years of experience in a digital marketing or advertising position.
Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools, and social media marketing.
Strong ability to analyze data, interpret information, and develop actionable insights.
Demonstrated creative skills with a focus on generating engaging content and innovative marketing ideas.
Excellent verbal and written communication skills.
Strong project management skills with the ability to manage multiple projects and meet deadlines.
Ability to work collaboratively with cross-functional teams and external partners.
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