Head for Branding and Marketing Services and Communications

2 weeks ago

Taguig, National Capital Region, Philippines EastWest Bank Full time
Head for Branding and Marketing Services and Communications (Senior Officer)

Job Openings Head for Branding and Marketing Services and Communications (Senior Officer)

About the job Head for Branding and Marketing Services and Communications (Senior Officer)

About the Job

Locations: Makati and Taguig

Corporate Title: Senior Manager to Assistant Vice President

Work Arrangement: Onsite

Our Marketing and Cash Management Team is looking for experienced professionals to join us in Makati and Taguig for the role of Head for Branding and Marketing Services and Communications.

In this role, you will lead and safeguard the EastWest brand, overseeing its equity development, ensuring adherence to brand guidelines, and executing campaigns to enhance brand love. Additionally, you will manage various functions including creatives, copywriting, vendor relationships, merchandising, events, and social media to maintain the brand's reputation and integrity.

Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.

At EastWest, we empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.

Over 29 years, EastWest has emerged as one of the most consumer-focused universal banks in the Philippines. EastWest is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.

What the role will entail

  • Define and articulate the brand footprint of EastWest, including brand belief, values, and critical pillars, to guide all communication materials.
  • Establish and implement brand work guidelines for consistent communication style and tonality among front-facing employees interfacing with external customers and media.
  • Ensure external communication aligns with brand equity guidelines and values, overseeing branch premise design and updates.
  • Monitor brand attribute ratings, identify priorities for improvement, and collaborate with business segment teams and agencies to address weaknesses.
  • Lead the execution of brand and PR campaign plans, develop content for all media channels, create PR campaign and messaging strategies to enhance brand attribute ratings, manage Key Opinion Leaders (KOLs), oversee media relations, and coordinate the development, writing, and deployment of external communications content.

What we're looking for

  • Holder of Bachelor's Degree in Marketing, Communication or any related field
  • Extensive experience in similar function, and must have managed and developed more than one bank product, and possess digital experience.
  • Experience in different aspects of banking
  • Must have managed and developed more than one bank product, and digital marketing
  • Strategic thinker, creative, organized, analytical, process oriented and collaborative

What you can expect from joining our team

  • Career development and training opportunities
  • Competitive salary package and benefits
  • Performance-based incentives and recognition programs to reward high-performing individuals
  • Opportunity to work with industry experts and be mentored by them
  • Defined career progression paths to guide you in your professional growth
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