SEO & PPC Specialist

2 weeks ago

Cebu City, Central Visayas, Philippines BSA Solutions Inc Full time

ABOUT US

BSA Solutions offers talent outsourcing services to small and medium-sized businesses. We provide access to highly skilled professionals, enabling global businesses to build their dream teams in the Philippines and Malaysia. Our vision is to create a community of successful companies where talented individuals can meet and collaborate. We encourage our talents to push their limits, embrace their potential, and passionately pursue greatness. We pride ourselves on delivering exceptional results to our clients through our personalized service and our in-depth knowledge of the markets we serve.

HEADLINE

The SEO & PPC Specialist will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. Additionally, you will manage all PPC campaigns on Google, Bing, and other search and display marketing engines. The ideal candidate is a data-driven individual who can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

What's in it for you?

  • Be part of a collaborative and forward-thinking team.
  • Above market rate salary and compensation with generous benefits.
  • Healthcare Insurance for you and one free dependent available on your day one.
  • Paid Leaves and enjoy Philippine Holidays.
  • Being part of an international team of smart and passionate colleagues.

This is a full-time role, Monday to Friday, DAY-SHIFT.

This is an office-based position in central Cebu City.

The expected start date is June-July 2024.

ABOUT THE ROLE

As an SEO & PPC SPECIALIST, you will be responsible for all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will manage all PPC campaigns on Google, Bing, and other search and display marketing engines.

SEO Responsibilities:

  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement SEO recommendations for website architecture, content, linking, and other factors.
  • Develop and implement link-building strategies.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and other KPIs.
  • Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.

PPC Responsibilities:

  • Manage and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media ad platforms.
  • Perform daily account management of pay-per-click accounts on Google Ads, Bing, and other search platforms for a variety of clients.
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Manage and maintain updates for large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience as an SEO / PPC Specialist or similar role.
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and PPC.

Skills and Abilities:

  • Strong analytical skills with the ability to analyze data, draw conclusions, and develop actionable recommendations.
  • Excellent verbal and written communication skills.
  • Strong organizational, time management, and project management skills.
  • Ability to work independently and as part of a team.
  • High attention to detail and accuracy.
  • Creative thinking and problem-solving skills.

WHY YOU SHOULD JOIN US

BSA Solutions, Inc. emphasizes in:

  • Providing you with competitive compensation and benefits that exceed market standards and the Labor Law.
  • Ensuring your health and well-being with a comprehensive and generous HMO benefits package for you and one dependent from the start date, a 24/7 employee assistance program, mental health assistance with licensed practitioners, and in-house fitness and wellness programs.
  • Encouraging you to take ownership of your choices and be accountable for your personal growth, happiness, and success.
  • Challenging your status quo, pushing your boundaries for you to embrace your potential and pursue greatness.
  • Building supportive and inclusive communities that inspire and uplift each other, fostering a sense of belonging and connection among its employees and the wider local communities.
  • Encouraging you to be authentic, be true to yourself, embrace your uniqueness, and live a fulfilling and purpose-driven life.
  • Promoting a growth mindset and a commitment to lifelong learning and encouraging you to seek knowledge, explore new experiences, and embrace challenges as opportunities for personal and professional development.
  • Encourages you to appreciate each moment and find balance in your lives, being fully present in the moment, cultivating mindfulness, and finding joy in the present.
  • Encouraging you to set clear intentions, align your actions with your values, and make conscious choices that contribute to your overall well-being and happiness.

Join us and connect and collaborate with bright minds. Be part of a culture of equity, diversity, and inclusion, where you can showcase your unique talents and expertise to create successful outcomes for you, the client, and the company. All qualified applicants will receive consideration for employment without regard to gender, gender identity/orientation, race, colour, religion, origin, or other characteristics.


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