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Digital Marketing Manager
2 weeks ago
Position Title: Digital Marketing Manager
Salary: 45, ,000 PHP a month
Reports To: Partner, Partner Team
Primary Relationships: Partner Team
Date: May 2024
Schedule: 3:00 PM - 12:00 AM PHT
Background:
As the Head of Marketing, you will be responsible for crafting and executing a
comprehensive marketing strategy that spans multiple platforms and market segments.
This high-level role coordinates across various specialisms including digital marketing,
social media, graphic design, event planning, showroom management, and branding to
ensure cohesive and effective market presence.
Responsibilities:
Develop and implement a strategic marketing plan to increase brand visibility and market penetration across all channels including direct to consumer, business-to-business, and online marketplaces.
Lead and coordinate teams of specialists in digital marketing, social media, design, events, and other relevant domains to ensure strategies are aligned and goals are met.
Analyze market trends and sales data provided by the Sales Director to identify opportunities for growth and areas requiring increased focus in the short, medium, and long term
Foster a culture of creativity, innovation, and efficiency within the marketing department
Represent and uphold the company's values in all professional endeavors, ensuring all marketing activities reflect our ethos of passion, dedication, and integrity
Report directly to the Sales Director, providing regular updates on marketing initiatives' performance, challenges, and progress
Manage budgets, allocate resources efficiently, and measure ROI on marketing campaigns
Engage with stakeholders across the organization to ensure marketing strategies support overall business objectives
Qualifications:
Proven experience as a Senior Marketing Leader with a minimum of 5 years in strategic marketing roles.
Extensive knowledge of various marketing channels and techniques, including digital marketing, SEO, PPC, email marketing, social media, and traditional advertising
Strong leadership skills with experience managing diverse teams and complex projects
Excellent analytical skills to forecast market trends and analyze sales data.
Exceptional communication and interpersonal skills to interact effectively with all levels of the organization and external partners
A strategic thinker with the ability to drive creativity and innovation within the marketing team.
Alignment with our core values of passion, dedication, initiative, pride, and integrity
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