Digital Marketing Specialist

2 weeks ago


Cebu City, Central Visayas, Philippines Purple Cow Full time
We are seeking a creative and analytical Digital Marketing Specialist with a strong background in digital advertising and a broad range of marketing skills. The ideal candidate will be adept at developing and implementing effective marketing strategies across various digital platforms to drive engagement, increase brand awareness, and generate leads.Key Responsibilities:- Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.- Monitor and analyze the performance of digital ad campaigns, providing actionable insights to improve ROI.- Collaborate with the content team to create compelling ad copy, graphics, and multimedia content.- Conduct keyword research and utilize SEO best practices to enhance content visibility and search rankings.- Manage social media accounts, engaging with the audience and creating strategies to increase followers and engagement.- Collaborate with the sales and product teams to align marketing strategies with business objectives.- Stay current with digital marketing trends and tools, continuously seeking ways to innovate and improve our digital marketing efforts.- Develop and manage email marketing campaigns, including segmentation, personalization, and A/B testing.- Oversee the company's website, ensuring it is optimized for user experience and conversions.- Prepare and present regular reports on digital marketing performance, insights, and strategies to stakeholders.Work Set - Up:- Office Based- DayshiftLocation Options:Davao - Pryce Tower Bajada , DavaoCebu - 1 Nito Tower Archbishop Reyes Avenue Cebu City
Summary of role requirements:
  • Looking for candidates available to work:
    • Monday: Morning
    • Tuesday: Morning
    • Wednesday: Morning
    • Thursday: Morning
    • Friday: Morning
  • 2-3 years of relevant work experience required for this role
  • Working rights required for this role
  • Expected start date for role: 19 June 2024

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