Digital Marketing Specialist
2 weeks ago
We are searching for a Digital Marketing Specialistto join our team in Iloilo City. You will be responsible for developing and executing strategic marketing campaigns across both online and offline channels, with a focus on driving brand awareness, lead generation, and customer engagement.
Job Requirements & Qualifications:- Bachelor's degree in Marketing, Communications, or a related field.
- At least 3 years of experience in a marketing specialist role.
- Proven experience developing and executing successful marketing campaigns across online and offline channels.
- Strong understanding of marketing best practices, including SEO, PPC, email marketing, content marketing, and social media marketing.
- Design experience in Canva or other graphic tools and/or video editing experience
- Excellent communication, written, and verbal skills.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Experience with project management tools a plus.
- Experience with WordPress content management system (CMS) is required.
- Develop and execute marketing campaigns that integrate online and offline channels, including trade shows, events, email marketing, social media marketing, and content creation.
- Manage all aspects of marketing strategies, from budgeting and planning to lead generation
- Experience in creating email newsletters, brochures, presentations, and social media content.
- Manage and analyze marketing campaign performance using data and analytics to identify areas for improvement.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure all marketing efforts are aligned with business goals.
- Maintain and optimize the company website built on WordPress, including creating landing pages, blog posts, and managing content.
- Stay up-to-date on the latest marketing trends and technologies to ensure we are using the most effective strategies.
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