Brand Marketing Specialist

4 days ago

Metro Manila, Philippines AsiaPeopleSearch Inc. Full time

About the job

Job Summary: The Marketing Communications Specialist plays a key part in the development and execution of the Brand Plan and Marketing Communications Plan for the Company. The role is expected to collaborate closely with regional and local agency partners in creating and executing marketing campaigns. 

 

Key responsibilities include providing insights from data sets, conducting meetings with partner agencies, managing fixed marketing budget planning, and ensuring timely implementation of media plans. Additionally, the Specialist focuses on achieving Advertising Proficiency by maintaining "Company X speak" in communications, creating advertising briefs, managing digital channels, and developing marketing assets while ensuring compliance with the Company brand guidelines. Budget management, KPI monitoring, agency performance evaluation, and coordination of retail-oriented marketing activities to achieve objectives are also integral aspects of the role, including creating retail campaigns, proposing retail offers, evaluating marketing programs, and interpreting competitive information for counteractions as necessary. 

 

Overall, the Marketing Communications Specialist is responsible for leading marketing efforts, managing budgets, ensuring brand compliance, and driving retail-oriented marketing activities to support sales objectives for the Company brand.

 

Key Roles & Responsibilities:

 

I. Contribute to the development and execution of the Brand Plan and Marketing Communications Plan

Brand Marketing Plans

Fixed Marketing Budget Planning

Media Plan/Placement

Agency Scope of Work

 

II. Achieve Advertising Proficiency

Advertising Brief Creation

Digital Proficiency

Lead Advertising Material Development

Website

Dealer Point of Sale Material

 

III. Manage budget spending on fixed marketing and achieve retail targets

KPI Monitoring

Fixed Marketing Monitoring

 

IV. Development and execution of Retail Oriented Marketing activities to achieve objectives

 

Qualifications:

Education Qualification: Graduate of any 4-year course; preferably in business administration, communications, or marketingNo. of Years of Experience: 8 years of professional experiencePreferred previous experiences: Experience in brand (account for those with agency background) or marketing management for at least 5 years is an advantageFunctional Skills: High proficiency with computer applications (MS Word, Excel, and PowerPoint); Knowledgeable in Adobe Photoshop, video editing is an advantageBehavioral Skills: Excellent English oral and written communication skillsSpecial Knowledge / Skills Required: Interest in automotive or any related product/field is also an advantage. Must know how to drive a 4-wheel vehicle, with valid driver’s license

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