Brand Specialist

3 days ago

Paranaque City, Calabarzon, Philippines Sparc Properties and Realty Corporation Full time ₱600,000 - ₱1,200,000 per year

The Brand Specialist is responsible for supporting the development, implementation, and consistent maintenance of the Sparc Properties and Realty Corporation brand and its various business unit brands. This role ensures all internal and external communication, marketing materials, and activities align with the company's brand guidelines, strategic objectives, and market positioning across all real estate business segments.

Key Duties & Responsibilities:

  • Brand Management: Support the development and strict implementation of comprehensive brand guidelines, standards, and corporate identity across all departments and business units (Construction, Residential Sales, Hotel & Casino, Commercial Leasing).
  • Content & Campaign Support: Assist in planning, developing, and executing marketing and branding campaigns, advertisements, promotional materials, and digital content (website, social media) to ensure brand consistency.
  • Materials Review: Review and approve all marketing collaterals, presentations, press releases, and internal communications to ensure adherence to brand voice, visual identity, and regulatory compliance.
  • Market Research: Conduct basic market research and competitor analysis to identify brand opportunities and track brand perception and performance metrics.
  • Stakeholder Coordination: Collaborate closely with the Sales, Project Management, and Executive teams to understand their branding needs and provide appropriate marketing support.
  • Event & PR Support: Assist in organizing company events, trade shows, and Public Relations activities to maximize brand exposure and positive media coverage.
  • Asset Management: Maintain and organize a central library of approved brand assets, templates, and imagery.

Capabilities and Competency:

  • Bachelor's degree in Marketing, Communications, Business Management, or a related field.
  • Minimum of 1-3 years of proven experience in brand management, marketing, or corporate communications, preferably within the real estate or hospitality sector.
  • Strong understanding of brand development and marketing communication principles.
  • Proficiency in marketing software and digital platforms (e.g., social media management, basic graphic design software familiarity is a plus).
  • Excellent written and verbal communication and presentation skills.
  • Meticulous approach to ensuring brand accuracy and consistency.
  • Ability to collaborate effectively with cross-functional teams and senior management.
  • Proactive in identifying branding opportunities and solving related challenges.
  • Excellent project management and ability to manage multiple deliverables simultaneously.

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