SEO Specialist

2 days ago

Makati City, National Capital Region, Philippines Trends Group, Inc. Full time $90,000 - $120,000 per year

Responsibilities:

  • Develop and implement comprehensive SEO strategies that align with business objectives
  • Identify relevant keywords and phrases to target based on industry trends and user search behavior
  • On-Page Optimization: Optimize website elements, including meta tags, headers, URLs, and images, to improve search engine ranking. Ensure website content is user-friendly, engaging, and aligned with the SEO best practices
  • Off-Page Optimization: Develop and execute link-building strategies to enhance domain authority and search engine rankings
  • Collaborate with web developers to ensure website architecture is optimized for crawling and indexing
  • Monitor and analyze website performance using tools like Google Analytics or any website analytic tools
  • Prepare regular reports on SEO metrics, traffic, rankings and conversion rates
  • Work closely with content creators to develop SEO-friendly content that meets user intent and drives engagement
  • Provide guidance on content structure, keyword usage, and internal linking
  • Keep abreast of the latest SEO trends, algorithm updates, and best practices
  • Recommend and implement changes to stay competitive in search rankings

Qualifications:

  • A Bachelor's degree in Business Administration, Marketing and related Information Technology courses, preferred, or a related experience
  • Minimum 3 years of SEO experience, preferably within the IT industry
  • Proficiency in SEO tools such as SEMrush, Ahrefs, Google Analytics, etc.
  • Understanding of HTML, CSS, and content management system (CMS)
  • Excellent communication and interpersonal skills
  • Strong analytical and problem-solving abilities
  • Detail-oriented and ability to manage multiple projects simultaneously

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