Senior Social Media Manager

Job Description:

1. Familiar with and able to assist in developing and implementing cross-platform (e.g., Facebook, Instagram, YouTube, X, TikTok) social media strategies; creating engaging and original or repurposed content (text, image, video) aligned with the brand voice and target audience.

2. KOL/KOC Collaboration Support

* ① Work closely with influencers during the content creation process. Provide them with necessary brand guidelines, product information, and creative suggestions to ensure the final content meets brand expectations.

* ② Monitor the progress of content creation and maintain regular communication with KOLs/KOCs to address any issues or concerns they may encounter.

1. Campaign Execution:

* ① Execute influencer marketing campaigns. This includes launching campaigns and ensuring all campaign elements are implemented as planned.

* ② Support content creation by collecting ideas, drafting copy, and coordinating and reviewing influencer content submissions.

1. Data Monitoring & Analysis:

* ① Track and report on influencer performance metrics (e.g., engagement rate, reach, conversion rate).

* ② Analyze data to provide insights into campaign effectiveness and propose improvement suggestions.

* ③ Follow influencer marketing trends, conduct competitor research, and assist in proposing new strategies for influencer engagement.

1. Monitor and respond to social media comments, messages, and reviews promptly and professionally; track and analyze social media performance metrics (e.g., engagement, reach, website traffic).

2. Proficient with mainstream advertising platforms (e.g., Facebook Ads Manager, Google Ads), such as using Shopify sites to track and monitor ad data; perform data statistics, analysis, and retrospective reporting on ad performance; accurately analyze campaign effectiveness and adjust strategies promptly to enhance overall results; collect, summarize, and analyze market information during product marketing, e.g., regularly analyze recent trend keywords for different industry categories using tools/platforms like Google Trends, Semrush, and develop corresponding keyword improvement plans.

3. Participate in planning and implementing marketing communication plans, including events like exhibitions, forums, and project-based communication initiatives; experience in planning and executing large-scale creative PR events is preferred.

JOB QUALIFICATIONS:

1. Bachelor's degree(or higher) in Marketing, Communications, or a related field; deep passion for social media; familiarity with the algorithms of platforms like YouTube, X, and TikTok, and an understanding of power user behavior.

1. Minimum of 3 years of experience in social media marketing or related fields; interest in influencer marketing and content creation; understanding of the fundamental principles of how influencers/KOLs enhance brand awareness.

2. Knowledge of social media platforms and their respective audiences; candidates with content creation experience, such as producing short-form videos or writing social media posts.

3. Excellent written and verbal communication skills in English.

4. Familiarity with social media management tools; basic knowledge of graphic design and video editing.

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Job Types: Full-time, Permanent

Pay: Php50, Php120,000.00 per month

Benefits:

• Company Christmas gift
• Company events
• Free parking
• Life insurance
• On-site parking
• Opportunities for promotion
• Pay raise
• Promotion to permanent employee

Work Location: In person