Head of Marketing

3 days ago

San Juan, National Capital Region, Philippines Mineski Philippines Full time ₱1,500,000 - ₱2,500,000 per year

To drive and lead the organization's marketing strategies, from social media and digital campaigns to advertising and creative projects. To collaborate with business teams to uncover insights for developing marketing and branding strategies for existing and new products; To develop plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals in order to promote higher profitability and competitiveness. To oversee and grow the Marketing Department by identifying revenue opportunities among established clients and by securing new accounts.

Duties and Responsibilities:

  • Lead the creation and management of strategy, managing core brand, marketing, and supporting commercial efforts
  • Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
  • Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
  • Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
  • Establish brand marketing DNA, setting the strategy to ensure execution of marketing for Mineski PH
  • Manage marketing budget and resource allocation from annual planning to ongoing variable spend
  • Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
  • Be an important partner in product strategy; advise on market potential, pricing, distribution channels, and launch sequencing for all products
  • Guide the development and ongoing management of Mineski PH's marketing goals, including viewership/engagement, operational and campaign milestones, return on investment of marketing spend and product revenues
  • Build relationships and agreement with executive leaders of partner organizations, ensuring agreement on product priorities
  • Ensure product launch plans translate into execution, meeting goals and financial targets
  • Improve department operating structure, implementing systems and process that create a close partnership with product owners
  • Partner with regional teams to develop locally relevant marketing that aligns with the global strategy
  • Understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights for marketing team
  • Conduct regular competitive analysis, market, and user research across the gaming/entertainment landscape to stay ahead of new technologies, market trends, and latest needs of our target market
  • Recruit, manage and foster the career development of outstanding personnel under the unit
  • Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
  • Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
  • Perform other tasks assigned by the immediate superior

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