Content Coordinator

Content Coordinator – Consumer Conversation Starter

Wedded Wonderland**

ROLE PURPOSE

The Content Coordinator (Trial) is responsible for driving
daily B2B2C content engagement
across Wedded Wonderland's consumer ecosystem. This role centres on
sparking conversations, creating high-performing content
, and building momentum with brides-to-be, couples planning luxury cultural/destination weddings, and our wider audience.

This is a hands-on creative and editorial role designed to test speed, initiative, cultural awareness, and the ability to plug into the Wedded Wonderland brand voice immediately.

KEY OBJECTIVE

• Demonstrate ability to
  generate daily high-engagement content
  for Wedded Wonderland's consumer platforms.
• Proactively
  start relevant conversations
  for brides + couples across social channels.
• Show initiative in idea generation, rapid content creation, copywriting, and staying on top of real-time wedding trends.
• Integrate seamlessly with the team (Polina, Yash, Nadia, Stephen, etc.) and adapt to Wedded Wonderland's fast, viral editorial style.

RESPONSIBILITIES

1. Daily Content Creation (Consumer)

• Produce
  3–5 daily content pieces
  for Instagram (feed, Reels, carousels), TikTok, Facebook, Pinterest, and Stories.
• Identify viral opportunities using Wedded Wonderland's 5 R's:
  Reshare, Recount, Review, Repurpose, Remix.
• Use existing brand templates and develop quick-turn formats that fit WW's luxury, cultural, destination wedding voice.

2. Conversation Starting & Community Insight

• Generate
  conversation-starter posts
  daily tailored to brides and couples:

• dilemmas

• questions
• "unpopular opinions"
• planning frustrations
• viral wedding commentary

• trends and news reaction

• Engage with comments and track trending consumer pain points.

3. Trend Scanning & Story Angles

• Monitor TikTok, Instagram, Pinterest and global wedding media for:

• breaking news

• celebrity wedding moments
• micro trends

• cultural/global wedding shifts

• Pitch
  daily ideas
  to the Content Director for rapid execution.

4. Copywriting

• Write engaging, scroll-stopping copy for:

• Carousels

• Stories
• TikTok captions
• Headlines

• Website article intros (support for Yash)

• Maintain WW's consumer tone: warm, fun, inclusive, luxury-aspirational, culture-aware.

5. Coordination With Team

• Work closely with:

• Polina
  (content posting + editing)

• Stephen
  (creative direction when required)
• Yash
  (website content integration)

• Nadia & Layal
  (concierge insight + trending bride pain points)

• Ensure content is aligned across platforms and supports concierge and data capture initiatives.

6. Support for Consumer Campaigns

• Assist in daily rollout of:

• Guides

• E-magazines
• Live editorial moments
• Contest/giveaway amplification

• Destination content (microsites, real weddings)

• Share platform insights to help refine content strategy.

Requirements

KEY SKILLS & ATTRIBUTES

• • Strong understanding of
    social media culture
    , especially TikTok + IG.
• Ability to write
  fast, accurate, and compelling copy
  .
• Experience in content creation and using tools like Canva, CapCut, Instagram Reels editing.
• Intuitive insight into women's lifestyle, weddings, and social conversations.
• Highly proactive; thrives in fast-paced environments.
• Excellent cultural sensitivity and awareness of global wedding nuances.
• Strong visual taste aligned with luxury lifestyle brands.

Benefits

SUCCESS LOOKS LIKE

• By the end of 4 weeks, will have shown:
• A strong instinct for high-performing consumer content.
• Ability to spark daily conversations and audience engagement.
• Speed and consistency in creating content aligned with Wedded Wonderland's brand.
• Contribution to viral moments, trend-led content, and editorial angles.
• Integration into the content team with strong initiative and ownership.