Smart Prepaid Brand Manager

2 weeks ago

Makati City, National Capital Region, Philippines Smart Communications, Inc. Full time ₱1,500,000 - ₱3,000,000 per year

Educational Background

  • Graduate of a Business Management or Marketing-related course.

Work Experience

  • At least 6-8 years of experience in the Telco industry, Internet, OTT, Fintech/Banking, or in a Product or Marketing role.
  • Experience in a leadership position, managing cross-functional and cross-cultural teams.
  • Proven ability in Integrated Marketing Communications (IMC) planning and execution, with a track record of leading teams in large-scale, complex programs.
  • Experience in social media and influencer marketing, including deriving measurements for ROI.
  • Exposure to business finance and strong business finance skills.
  • Strong bias for action and results-oriented mindset.

Key Roles and Responsibilities

  • Manage the Smart Prepaid brand health by ideating and bringing to life products, promos, and engagements that provide relevant consumer solutions.
  • Create strategies around digital-first initiatives to drive brand perception, revenue, and consumer engagement.
  • Shape the strategy of GTM plans through user insights analysis, market data, competitive research, and an understanding of national, localized, and segment requirements.
  • Collaborate with Product, GTM, internal, and external partners to ensure alignment on priorities and effective market execution of brand initiatives and best practices.
  • Coordinate internal and external product and campaign launches.
  • Develop and mentor a team.

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