Digital Marketing Specialist – Remote
4 days ago
About Us
We're a fast-growing Australia-based online marketing company in the renewable energy space, focused on residential solar & home battery solutions. Our campaigns connect Australian homeowners with trusted energy providers through data-driven performance marketing across search, social, SEO, and CRO.
We're looking for an experienced Digital Marketing Specialist from the Philippines to own day-to-day performance channels and help scale qualified leads. If you're a hands-on Google Ads pro with proven results—and experience attracting mid-to-senior (50+) audiences—this role is for you.
The Role
This is a hands-on execution role with cross-team collaboration. You will:
Plan, launch, and optimise Google Ads? Meta Ads (primary responsibility) across Search/Performance Max, with clear CPL/ROAS targets for AU.
Manage Meta Ads and basic Microsoft Advertising where relevant.
Oversee SEO fundamentals (on-page, technical audits, keyword mapping) and Google Business Profile hygiene.
Analyse performance, build Looker Studio dashboards, and present actionable insights weekly.
Advise on landing page structure and messaging to maximise lead conversion; brief designers as needed.
Coordinate with the AU team on roadmaps, pacing, and experiments (A/B tests, audience/creative iterations).
What We're Looking For
4+ years proven experience in performance marketing (agency or in-house).
Ads expertise is non-negotiable (account structure, bidding, conversions, experiments).
Demonstrated online lead generation for 50+ audiences (senior/homeowner segments) is a strong plus.
Working knowledge of Google Analytics 4 and Search Console; solid grasp of attribution & tracking.
SEO knowledge and familiarity with Ahrefs/SEMrush and Screaming Frog (preferred).
Strong English communication (copy, reporting, stakeholder updates).
Analytical, detail-oriented, comfortable owning targets and pacing.
Tools You Already Know (or ramp fast)
Google Ads, GA4, Google Tag Manager, Google Search Console, Looker Studio, Meta Ads Manager, Microsoft Advertising, Ahrefs/SEMrush, Screaming Frog, Hotjar, VWO/Optimizely (or similar), Klaviyo/Mailchimp, HubSpot/Zoho CRM, Shopify & WordPress, Google Sheets/Excel.
Job Details
Pay Range: PHP 55,000 / month (DOE)
Bonuses: Performance-based incentives
Location: 100% Remote (Philippines)
Employment: Independent Contractor, 40 hours/week
Perks & Benefits
Performance bonus opportunities
Long-term role with a stable, growing company
Supportive, collaborative team with fast feedback loops
Why Join Us?
You'll own meaningful budgets, run real experiments, and see your work translate directly into measurable growth in a purpose-driven industry. If you love building efficient funnels for discerning, older homeowner audiences and want autonomy with accountability, you'll thrive here.
How to Apply
In 150–200 words: How would you reduce CPL for Australian homeowners aged 50+ within 60 days?
Job Type: Full-time
Pay: Php50, Php55,000.00 per month
Benefits:
- Work from home
Work Location: Remote
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