Digital Marketing Specialist

3 days ago

Work from Home, Philippines Go Tours Hawaii Full time ₱900,000 - ₱1,200,000 per year

About Us

We are a growing travel and lifestyle brand with a mission to showcase the best of Hawaii and beyond. We're looking for a Digital Marketing Specialist who can lead performance-driven strategies across SEO, SEM, PPC, email marketing, analytics, and paid campaigns. This role is focused on ROI, measurable results, and digital innovation—not day-to-day social media posting.

What You'll Do

As our Digital Marketing Specialist, you'll:

  • Develop and execute SEO and SEM strategies to improve rankings, visibility, and conversions
  • Plan, launch, and optimize PPC campaigns across Google Ads, Facebook/Meta Ads, Instagram Ads, and YouTube Ads
  • Build and manage audience targeting, retargeting, and Lookalike Audiences
  • Run A/B testing for creatives, ad copy, and audience segments
  • Oversee budget allocation with the Managing Director to maximise ROI
  • Build and execute email marketing campaigns, with segmentation, automation, and testing strategies
  • Track conversions, CPA, CTR, and ROI
  • Provide weekly and monthly performance reports with actionable insights
  • Stay ahead of digital marketing trends, testing and adopting new technologies to drive growth
  • Collaborate with the Social Media Specialist to align paid and organic strategies without overlap

What We're Looking For

  • Proven track record in SEO, SEM, PPC, email marketing, and digital analytics
  • Hands-on experience with Google Ads (AdWords), Meta Business Suite, Instagram Ads, Lookalike Audiences, GA4
  • Strong data-driven mindset, with the ability to turn analytics into strategy
  • Proficiency with tools like Google Analytics, Semrush, and CRM platforms
  • Excellent budget management and ROI reporting skills
  • Innovative and proactive approach to testing and implementing new strategies
  • Bonus: Experience in travel/tourism marketing

What Success Looks Like

  • Improved rankings, traffic, and conversions from SEO/SEM
  • Cost-efficient paid campaigns with measurable ROI
  • Increased lead generation through targeting and optimisation
  • Clear, actionable analytics and reports for leadership
  • Contribution to scalable growth through performance marketing

Role Details

  • Position: Full-Time, Remote
  • Hours: Monday to Friday, 9:00 AM – 6:00 PM HST
  • Reports to: Managing Director

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