Meta & Google Advertising Specialist

Meta & Google Advertising Specialist

Full-time | Remote | Mid-Level

We're looking for a digitally savvy, results-driven FB/G Advertising Specialist to help grow our eCommerce brands through smart, stylish, and sales-focused ad campaigns across Meta and TikTok. This role is for someone who gets both data and aesthetics.

What You'll Do

• Set up, and manage ad campaigns on Meta (Facebook/Instagram) and Google, under supervision of ads strategist
• On Meta: Configure CAPI, Commerce Store and Product Sets etc.
• On Google: Setup Google Ads ecosystem (Tags, Merchant Center, My Business, Shopping, etc.), Ads Campaigns, etc.
• Help with basic advertising tasks on other platforms like Tiktok, Shopee and Lazada as needed
• Prepare daily, weekly and monthly reports, including key metrics like ROAS, CPA, CPC, CTR, etc.
• Build and update digital ad assets and libraries: audiences, catalogs, pixel tracking, etc.
• Assist in developing creative briefs and give feedback on visuals and messaging
• Support cross-functional marketing efforts (CRM, PR, Affiliates, etc.)
• Contribute insights on market trends, platform updates, and competitor tactics
• Ensure that business managers and ads accounts remain in good standing, healthy, business information up to date, etc. minimizing any violations

Who We're Looking For

• Must have 2-5 years experience setting up ads Meta
• 1–2 years experience in media buying or performance marketing preferred (but not mandatory) if certified as Meta Certified Media Buying Professional (must show proof)
• Must have experience with Google Ads (Plus if with experience with Tiktok, Lazada, Shopee)
• Has a strong eye for visuals and messaging — can recognize what's "on-brand" and what just doesn't vibe
• Data-driven and comfortable working with spreadsheets and dashboards
• Communicates well in English (written & spoken)
• A plus if you have basic skills in Canva and Capcut or similar tools
• A plus if you have managed ads budget worth at least 5M and up per month
• A plus if you have experience with advertising for eCommerce
• A plus if are familiar or have run ads on Meta, Tiktok, Shopee & Lazada Ads, and Google Ads
• A plus if you are familiar with Shopee, Lazada and Tiktok Seller Centers, and Shopify
• A plus if you are familiar with eCommerce Analytics

Work Setup & Compensation

• Remote but NCR Required
• Full-time (Monday to Friday, flexible 8-hour schedule between 8am–8pm)
• Compensation will depend on demonstrated capabilities which will be assessed prior to hiring as well as experience
• Strong potential for growth into a full Performance Marketing Specialist role

Job Type: Full-time

Pay: Php20, Php30,000.00 per month

Candidates who pass and are assessed to be at the junior level w/ less than 3 years experience, or assessed to have low ad complexity capabilities, shall be offered the lower tier compensation.

Performance bonus is given for the achievement of ROAS and target revenue on a monthly basis.

Job Types: Full-time, Permanent

Pay: Php20, Php30,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Application Question(s):

• A skincare brand needs advertising help. They have limited resources. What is the minimum budget you'd recommend. What would you do to achieve a 3.0 ROAS given the minimum budget you recommend?
• What is the largest budget you've managed for a single ads manager in a week or a month? What platform was it for? How did you structure your funnel?
• How do you remain up to date on changes happening in advertising platforms and overall digital advertising?

Experience:

• Meta Advertising: 1 year (Preferred)
• Google Advertising: 1 year (Preferred)
• Tiktok Advertising: 1 year (Preferred)
• Lazada Advertising: 1 year (Preferred)
• Shopee Advertising: 1 year (Preferred)

Work Location: Remote