Junior Meta Media Buyer

1 hour ago

Makati City, National Capital Region, Philippines Dynn Enterprises Full time ₱400,000 - ₱600,000 per year

Junior Meta Media Buyer

Company: Canine Science

Location: Hybrid - Report to the office in Makati twice a month

Employment Type: Full-time

Industry: E-commerce (Pet Health & Wellness)

About Canine Science

Canine Science is a fast-growing pet health brand dedicated to improving the lives of dogs through science-backed, premium-quality supplements. With strong online sales and expanding offline distribution, our mission is to make effective pet health solutions accessible to every fur parent in the Philippines.

We're looking for a Junior Meta Media Buyer who's passionate about performance marketing and pets alike - someone eager to help us scale our impact through smart, data-driven ad campaigns.

About the Role

As a Junior Meta Media Buyer, you will play a key role in driving Canine Science's online growth by managing and optimizing paid campaigns on Meta platforms (Facebook and Instagram). You'll collaborate with our marketing and creative teams to deliver impactful ad strategies that connect with pet owners and drive measurable results.

Key Responsibilities

Campaign Management

  • Plan, execute, and optimize Meta Ads campaigns to achieve performance goals (ROAS, CPA, CTR, conversions).
  • Conduct A/B testing across audiences, creatives, and placements to maximize results.
  • Ensure accurate tracking and attribution via Meta Pixel, Events Manager, and UTM tags.

Performance Analysis

  • Analyze daily campaign data and provide actionable insights for optimization.
  • Prepare weekly and monthly reports highlighting campaign performance and learnings.
  • Collaborate with the marketing team to align campaign outcomes with overall brand objectives.

Creative Collaboration

  • Work with the content and design teams to produce engaging ad creatives tailored for pet owners.
  • Share data-based feedback to continuously improve creative and messaging effectiveness.

Research & Strategy

  • Stay up to date on Meta Ads best practices, algorithm updates, and emerging digital trends.
  • Research competitors and identify new opportunities to strengthen Canine Science's market presence.

Qualifications

Must-Have:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 1-3 years of experience managing Meta Ads campaigns (Facebook & Instagram).
  • Strong understanding of performance metrics, audience targeting, and budget allocation.
  • Proficiency in Meta Ads Manager and Google Sheets/Excel reporting.
  • Analytical mindset with high attention to detail.

Preferred/Plus:

  • Experience in e-commerce marketing.
  • Background or interest in the pet industry or pet health brands.
  • Familiarity with Shopify, Google Analytics, or other ad platforms (TikTok, YouTube).

Work Setup & Benefits

  • Hybrid Work Arrangement: Report to the Makati office twice a month.
  • Competitive salary and performance incentives.
  • Opportunities for professional growth in digital marketing and e-commerce.

Work with a passionate, pet-loving team committed to improving dogs' health and happiness.

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