Head of PR

About the Company

Our client is a mission-driven organization committed to advancing digital access and trust through secure, inclusive, and privacy-focused identity verification solutions. The company is driving the nationwide deployment of human-first technology in the Philippines. The company collaborates closely with local governments, community leaders, and strategic partners to ensure responsible growth and meaningful societal impact.

About the Role

We are seeking a strategic and dynamic Head of PR & Marketing to lead our brand positioning, communications, media relations, and marketing campaigns in the Philippines. This role is pivotal in shaping public perception, driving engagement, and ensuring the successful rollout of our initiatives. The ideal candidate will have deep expertise in brand development, digital marketing, and crisis communications, with a strong ability to navigate the intersection of technology, data privacy, and public sector engagement.

Key Responsibilities

Strategic Leadership

• Develop and execute an integrated PR and marketing strategy aligned with national growth objectives and the company's mission.
• Serve as a senior advisor to leadership on branding, media narratives, and crisis communication.
• Safeguard brand reputation, particularly in discussions around AI, digital identity, and trust.

Public Relations

• Lead proactive and reactive PR efforts, including media relations with local and national outlets.
• Act as the primary liaison with external PR agencies; coordinate press releases, interviews, and media briefings.
• Manage crisis communications and mitigate reputational risks.

Marketing Campaigns & Brand Management

• Oversee the creation and execution of localized marketing campaigns to promote awareness across digital, retail, and government channels.
• Ensure consistent brand messaging across all touchpoints, both digital and physical.
• Supervise content creation, design, and advertising efforts for social media, web, and print platforms.

Digital Strategy & Online Engagement

• Drive digital engagement strategies, including social media, influencer partnerships, community management, and performance marketing.
• Analyze and optimize campaign performance metrics (e.g., impressions, click-through rates, conversions).

Government and Community Engagement

• Collaborate with Government Relations (GR) and local government unit (LGU) teams to align messaging and support community rollout campaigns.
• Develop outreach initiatives focused on digital literacy, education, and privacy assurance.

Vendor & Budget Management

• Manage external vendors, ensuring deliverables meet KPIs and timelines.
• Develop and oversee PR and marketing budgets, ensuring cost-efficiency and measurable ROI.

Qualifications

• 10+ years of senior-level experience in PR, corporate communications, brand strategy, or marketing, preferably in tech, startups, or government-related sectors.
• Proven track record of leading cross-functional teams and managing external agencies.
• Experience executing integrated media campaigns (earned, owned, and paid).
• Strong understanding of public sentiment management, influencer ecosystems, and social media strategies.
• Exceptional communication skills in English and Filipino (written and verbal).
• Ability to navigate sensitive topics in public, government, or regulated environments.
• Background in B2C tech, fintech, privacy, or digital platforms is highly desirable.
• Passion for emerging technologies, ethical AI, and equitable digital access.

Why Join Us?

This is a unique opportunity to shape the narrative around digital identity and trust in one of Southeast Asia's most dynamic markets. You will play a key role in building a brand that bridges technology and society, working alongside local leaders, global innovators, and a purpose-driven team. Join us in making a lasting impact on the digital future of the Philippines.