SEO Content Specialist

Who are Heidi?

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care.

We exist to double healthcare's capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.

Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare.

Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.

We move quickly where it matters and stay grounded in what's proven, shaping healthcare's next era. Ready for the challenge?

The Role

We're hiring an SEO Content Specialist who's ready to make waves in the AI healthtech space. You'll be focusing on content writing, optimising on-page content, and streamlining administrative tasks to drive rapid growth globally.

Working closely with the GTM team, you'll be part of our pioneering organic growth team and will have a great opportunity to build something 0 to 1.

It's a chance to lay down the organic content foundations that will fuel our hypergrowth, while building a content production engine that will scale 10x over the next few years.

What you'll do

• Content creation: Write high-quality, search-optimised content including blog posts, landing pages, and guides designed specifically to improve organic and AI search visibility, user engagement, and sign-ups.

• Keyword research: Conduct thorough keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities. Align keyword strategy closely with user intent to drive qualified website traffic.

• Content experimentation: Test new content strategies, formats, and topics to uncover untapped growth opportunities. Evaluate results to continuously improve content performance and organic reach.

• On-page optimisation: Improve content quality by optimising meta titles, meta descriptions, headings, and body copy, ensuring alignment with SEO best practices to maximise visibility and click-through rates.

• AI automation: Leverage AI to implement solutions that streamline day-to-day task management, such as generating assets, coordinating translations, publishing workflows, and updating content masterlists, among others.

What we will look for:

• 3+ SEO copywriting experience, excellent content writing ability, strong understanding of user intent

• Proficient in CMS platforms, particularly Sanity

• Analytical: Experience with SEO tools and analytics, data-driven decision making

• Initiative: Self-starter with proven track record of shipping content that drives growth, comfortable with consistent hands-on execution

• Communication: Work effectively with designers, developers, and other stakeholders

• Adaptability: Up-to-date with AIO and SEO trends, industry best practices, and new techniques in AI and organic search growth

• Bonus: Healthcare-related experience or medical background

If we'd worked together the last 6 weeks, you'd have:

• Published at least 13 pieces of high-quality, long-form content

• Shipped an improvement initiative to make content production more streamlined

• Drafted a process brief for accurately automating performance tracking and reporting

What do we believe in?

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world's health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.

• Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.

• Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.

• Make Others Better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.

Our mission is clear: expand the world's capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you will flourish with us

• Work from home in or near Metro Manila

• Flexible within AU shift (weekends off)

• HMO coverage (Maxicare) with the option to add qualified dependents

• Company-provided equipment (MacBook)

• Statutory government benefits (SSS, PhilHealth, PAG-IBIG)

• Additional paid day off for your birthday and wellness days

• Learn from some of the best engineers and creatives, joining a diverse team

• The rare chance to create a global impact as you immerse yourself in one of Australia's leading healthtech startups

• If you have an impact quickly, the opportunity to fast-track your startup career