Seo/Sem Specialist

14 hours ago

Manila, National Capital Region, Philippines Outposter Full time ₱900,000 - ₱1,200,000 per year

SEO/SEM Specialist

We are looking for a skilled
SEO/SEM Specialist

with a strong focus on
on-page and off-page SEO

, content

creation, and website optimization. The ideal candidate will possess a solid understanding of SEO strategy and

execution, can write well-researched and meaningful content (not AI-driven or generic), and is familiar with

website structure and optimization. A working knowledge of SEM (especially Google Ads) is a strong plus but

secondary to SEO capabilities. 

You will be working closely with our existing SEO team to split account responsibilities and ensure consistent, high-quality delivery for our clients. 

Key Responsibilities

  • Conduct comprehensive website audits and implement on-site and off-site SEO strategies.
  • Create high-quality, engaging content such as blog posts and Google My Business updates based on SEO and competitive research.
  • Optimize client websites to improve search rankings, user experience, and conversion rates. ● Collaborate with the team to manage a portfolio of client accounts.
  • Analyze SEO performance and provide actionable insights using tools like Google Analytics, Google Search Console, and SEMrush.
  • Stay current with SEO best practices, trends, and algorithm changes.

Must-Have Skills and Experience

  • Proven experience as an
    SEO specialist

, with a focus on both
technical SEO and content creation

.
- Strong content writing skills; ability to produce original, relevant content without over-reliance on AI tools.
- Familiarity with
website optimization principles

(basic understanding of front-end/backend helpful).
- Experience in using SEO tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.
- Ability to audit and improve websites based on keyword research and performance data.
- Strong attention to detail and ability to manage multiple client accounts.

Nice-to-Have

  • Basic knowledge of
    SEM

platforms like
Google Ads and Meta Ads

.
- Understanding of
campaign management

and marketing strategy is a plus.
- Familiarity with
website platforms

(WordPress, Shopify, etc.) and basic HTML/CSS.
- Experience managing or collaborating with clients in a digital marketing setting.

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