Livestream - Marketing Strategy

19 hours ago

Manila, National Capital Region, Philippines Shopee Full time ₱1,200,000 - ₱2,400,000 per year

Job Description

  • Design voucher strategy for Livestream
  • Campaign & Incentives planning to drive all seller streamers' growth: Liaise and work with internal and external teams to come up with insightful acquisition campaign ideas based on project performance and all available data, and track performance
  • Handles cross-functional operations across online marketing channels, from asset coordination, social media coordination, campaign dashboard set-up, optimization, to postmortem analysis.
  • Oversee campaign performance and provide recommendations based on actionable, data-driven insights with the clear objective of driving new users.
  • Expected to present output to relevant stakeholders

Requirements

  • Bachelor's Degree in Marketing, Business Administration, Economics, Management, or any business-related course
  • Minimum 4 years experience in Campaign strategy/ in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels)
  • Prior experience in eCommerce/ digital marketing and/or campaign management will be a bonus
  • Strong analytical and planning skills
  • Self-starter and a team player who enjoys a fast-paced environment
  • Ability to work under pressure
  • Excellent communication and presentation skills
  • Familiar with MS Office, especially in Excel and PowerPoint

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