Choice – Marketing Strategy Associate

2 days ago

Manila, National Capital Region, Philippines Shopee Full time ₱900,000 - ₱1,200,000 per year

About The Team
Shopee Choice is one of Shopee's fastest-growing programs. It offers users a curated selection of products at great value, with fast delivery and excellent service. By combining quality assurance with a seamless shopping experience, Shopee Choice continues to enhance user satisfaction and strengthen Shopee's ecosystem. Join our team and contribute to impactful initiatives across strategy, analytics, marketing, and operations.

Job Description

  • Lead & Optimize Marketing Strategy: Own end-to-end marketing strategy and execution across paid ads, CPAS, Meta ads, livestream, short-form video, and affiliates. Analyze campaign performance, traffic patterns, and conversion trends across categories to optimize ROI, run A/B tests, and continuously refine targeting, messaging, and content formats across the funnel.
  • Own Campaign Tracking: Build and manage dashboards to monitor key performance metrics such as ROAS, CTR, conversion rate, engagement rate, and cost per view—enabling timely decisions, performance improvement, and smarter budget allocation.
  • Drive Cross-Functional Marketing Initiatives: Work closely with Paid Ads, Operations, Sourcing, and Regional teams to launch and scale high-impact marketing campaigns and marketing optimization with measurable business outcomes.
  • Report & Influence: Present actionable insights and recommendations that help shape campaign direction, channel mix, and program-level strategy.

Requirements

  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field
  • Experience in digital marketing, growth strategy, performance marketing, or e-commerce marketing (2+ years preferred)
  • Strong proficiency in Excel/Google Sheets—able to build performance trackers, forecasts, and ROI models
  • Familiarity with performance marketing channels and tools (e.g. Shopee Paid Ads, Meta Ads Manager, CPAS, Google Ads, CRM, affiliate platforms)
  • Demonstrated ability to turn data into strategic marketing recommendations and channel optimization plans
  • Strong communication and collaboration skills—comfortable working across teams and presenting to stakeholders
  • Proactive, analytical, and results-oriented——comfortable testing, learning, and scaling what works

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