Senior Data Analyst
2 weeks ago
Qualifications:
- Graduate of BS in Data Analytics, Computer Science, Statistics, Mathematics, or any relevant degree
- At least 6 years of working experience as a Data Analyst
- Must be proficient in analytics and have the ability to drive closed-loop reporting from leads to revenue
- Must have a strong skillset with data visualization in Power BI
- Must be proficient in Salesforce, Google Analytics, and Google Ads
- Must have experience with setting up API integrations and moving data from one system to another
- Strong skills in analyzing large datasets and presenting results
- Having experience with competitor intelligence tools is preferred
- Ability to translate quantitative data into actionable recommendations
- Ability to successfully plan and manage multiple projects and prioritize work assignments, closely collaborate with the team on tight timelines
- Ability to act as a leader on the team, encouraging colleagues & the firm to make data-driven decisions
- Strong critical thinking, problem-solving skills, communication, and organizational skills
- An energetic, team-based attitude. You are always willing and ready to jump in to help wherever you can
- Excellent written and verbal communication skills
- Must be willing to work in a hybrid arrangement and in a night shift schedule
Responsibilities:
- Gather data from various sources, such as databases, spreadsheets, APIs, or web scraping, to obtain relevant datasets for analysis
- Responsible for timely & accurate data collection, reporting, and forecasting
- Analyzes and measures raw data reports from Salesforce, Google Analytics, Hubspot, and Sprout Social to set benchmarks, provide real-time data updates, and measure the ROI of sales and marketing activities
- Analyzes website traffic for optimization and conversion rates
- Assists with defining monthly, quarterly, and yearly KPIs for email marketing, events, SEM campaigns, advertising campaigns, and organic social campaigns
- Assists with defining a data strategy that will align with the firm's overall goals
- Build and implement data visualization reporting/dashboards for marketing and sales initiatives
- Ability to present data to marketing & non-marketing stakeholders to highlight any key findings
- Works closely with the digital, event, and creative teams to define and measure the firm's marketing strategy
- Works closely with the IS team to align data strategy, data cleanliness efforts, and troubleshoot issues
- Proactively improves upon existing processes and system utilization by keeping us updated on the latest best practices and trends
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