Regional Buyer Activation Manager

3 days ago

Pasay, National Capital Region, Philippines SMDC Full time

Job Summary:

The
Buyer Activation Manager
is responsible for conceptualizing and executing high-impact

activations that drive buyer interest and broker engagement. This role focuses on event

management, brand activation, and buyer experience enhancement to support regional

sales objectives.

Key Responsibilities:

  • Event Conceptualization & Execution: Design and manage launches, open houses, and
  • expos aligned with brand identity and regional sales goals.
  • Brand Activation Planning: Develop campaigns that elevate SMDC's brand presence;
  • collaborate with marketing for consistent messaging.
  • Merchandising Strategy: Plan and deploy merchandising initiatives at project sites,
  • broker offices, and events.
  • Broker & Buyer Engagement: Create incentive programs, recognition events, and
  • exclusive previews; enhance buyer experience through activations.
  • Systems Diagnostics & Solutions: Optimize CRM and event registration tools;
  • troubleshoot activation workflows and improve processes.
  • Performance & ROI Tracking: Monitor KPIs such as attendance, engagement, and
  • conversion rates; manage activation budgets efficiently.
  • Cross-Functional Collaboration: Coordinate with Project Development, Marketing, and
  • Sales teams to align activations with milestones and campaigns.

Core Competencies:

  • Strategic Activation & Brand Engagement: Ability to design impactful activations and
  • campaigns.
  • Event Management: Strong planning and execution skills for large-scale events.
  • Broker & Buyer Engagement: Expertise in loyalty programs and buyer-centric
  • initiatives.
  • Operational Excellence: CRM proficiency, troubleshooting, and process optimization.
  • Performance Tracking: Ability to measure ROI and refine strategies based on data
  • insights.

Requirements:

  • Experience in event management, brand activation, or sales engagement roles.
  • Strong organizational, communication, and negotiation skills.
  • Ability to manage multiple activations and deliver results under tight timelines.
  • Familiarity with CRM systems and activation tools is an advantage.

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