Social Media and Digital Marketing Specialist

2 weeks ago

Manila, National Capital Region, Philippines Bamboo Works Full time ₱48,000 - ₱96,000 per year

An Australia-based leader in premium sports court design and construction seeks a Social Media and Digital Marketing Specialist to elevate its digital presence through powerful engagement, growth-focused campaigns, and measurable results.

Work Hours:
Part-time (20 hours/week with potential to grow into full-time); AU timezone

Work Set-Up:
Remote (PH-based); Independent Contractor

Salary:
$560-800/month (depending on experience)

Responsibilities:
Strategy & Planning

  • Develop a comprehensive social media strategy and monthly content calendar aimed at driving residential sales
  • Track and report key performance metrics, including reach, engagement, leads, and conversions
  • Identify opportunities to optimize content and advertising for better results

Content Creation & Management

  • Produce engaging social media posts leveraging existing assets such as drone footage, project photos, and AI-generated visuals
  • Schedule and publish content consistently across Facebook, Instagram, and LinkedIn
  • Ensure visual and messaging consistency in line with the brand's identity

Ads & Campaign Management

  • Manage paid campaigns on Facebook, Instagram, and potentially LinkedIn
  • Monitor ad performance, refine targeting, and adjust budgets to maximize ROI

Lead Engagement

  • Respond to social media messages and comments to nurture potential leads
  • Qualify warm leads and coordinate follow-up with the sales team
  • Maintain professional and positive communication to strengthen the brand's reputation

Requirements:

  • Proven expertise in social media management/digital marketing, ideally within service-based or construction-related businesses
  • Demonstrated success running Facebook and Instagram ad campaigns focused on lead generation
  • Strong knowledge of content strategy, analytics, and performance tracking
  • Excellent written and spoken English with a neutral accent, suitable for Australian client communication
  • Proficient in tools such as Meta Business Suite, Canva, ChatGPT, and similar platforms
  • Self-motivated and organized, with the ability to manage time, priorities, and multiple projects effectively

Recruitment Process:

  • Initial Interview
  • Client Interview
  • Offer and Onboarding

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