Social Media

This is a remote position.

Virtual Rockstar is hiring a full-time Social Media & Marketing Specialist on behalf of our client — a leading California-based medical practice dedicated to helping patients heal from the inside out through functional and precision medicine.

As the Social Media & Marketing Specialist, you'll play a vital role in sharing the practice's message with the world. You'll create, schedule, and manage digital content across multiple platforms to engage patients and attract new audiences.

You'll also collaborate directly with the clinical and operations team to design campaigns, repurpose podcast and video content, and build consistent messaging across channels. Your creativity and attention to detail will help elevate the brand and inspire people to take action toward better health.

This is an exciting opportunity for a creative, organized, and wellness-minded marketing professional who's passionate about telling meaningful stories, building community engagement, and growing brand awareness across digital platforms.

About Our Client
Our client's practice focuses on identifying and addressing the root causes of chronic illness through integrative, evidence-based care. Their approach combines science, compassion, and education to empower patients to achieve long-term health and well-being.

Their culture emphasizes collaboration, accountability, and continuous learning — with a patient-first mindset and a shared goal of transforming lives through precision medicine.

Responsibilities
Social Media & Content Creation

• Develop and post engaging content across Instagram, Facebook, LinkedIn, and YouTube
• Create and schedule social media campaigns aligned with the practice's mission and services
• Repurpose podcast and interview content into blog posts, short-form videos, and shareable graphics
• Monitor engagement, respond to comments and messages, and maintain a consistent brand voice
• Assist with content planning for educational series, events, and wellness programs

Email & Marketing Campaigns

• Manage and schedule newsletters and automated email campaigns in ActiveCampaign (transitioning to GoHighLevel)
• Write compelling email copy that supports patient communication, retention, and awareness
• Coordinate content calendars to ensure consistent messaging across all marketing channels

Website & SEO Support

• Update website and blog content regularly to keep information current and relevant
• Optimize blog posts and videos for search visibility and audience engagement
• Support technical and design updates as needed using Canva and basic website editing tools

Analytics & Strategy

• Track and report on social media performance, email campaign metrics, and web traffic trends
• Provide insights and recommendations to strengthen brand reach and campaign effectiveness
• Collaborate with leadership to plan marketing strategies that drive patient inquiries and program participation

Administrative & Collaborative Tasks

• Coordinate with clinical staff to feature success stories and educational content
• Support ad hoc marketing initiatives such as event promotions and partnerships
• Provide light executive assistant support as needed for scheduling and communication within the marketing team

Requirements

• 2+ years of experience in social media management, digital marketing, or content creation
• Excellent writing and editing skills with a strong understanding of brand voice and storytelling

• Proficiency in:

• Canva, ActiveCampaign, GoHighLevel, and social platforms (Instagram, Facebook, LinkedIn, YouTube)

• Basic SEO and analytics reporting

• Highly organized, detail-oriented, and proactive in managing multiple projects

• Passion for health, wellness, and functional medicine preferred
• Ability to work independently with minimal supervision and thrive in a collaborative, remote environment
• Comfortable working within Pacific Standard Time (California hours)

Benefits

• Competitive salary commensurate with experience.
• Opportunities for professional development and growth.
• Work in a dynamic and supportive team environment.
• Make a meaningful impact by helping to build and strengthen families across the globe.