Paid Social Specialist

2 days ago

Cebu City, Central Visayas, Philippines RipeConcepts, Inc. Full time $70,000 - $120,000 per year

We're looking for a performance-driven, growth-focused Performance Marketing Specialist focusing on Paid Social to own the strategy, execution, and optimization of paid media campaigns for our e-commerce business. This role is critical in driving customer acquisition, improving return on ad spend (ROAS), and scaling revenue across key platforms like Meta and Pinterest. You'll work cross-functionally to fuel full-funnel growth—from awareness through conversion—across a dynamic and fast-paced digital landscape.

Responsibilities:

  • Launch, manage, QA, and continuously optimize paid social, display, and performance campaigns, with an emphasis on Meta (Facebook/Instagram) and Pinterest to drive customer acquisition and online sales.

  • Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV).

  • Manage and refine product feeds for Meta and Pinterest, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements.

  • Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities.

  • Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.

  • Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.

  • Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.

Qualifications:

  • Bachelor's degree or equivalent work experience, ideally in marketing, business, or a related field.

  • 3–5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.

  • Deep platform expertise across Meta, Pinterest, TikTok, and other social platforms; strong understanding of social commerce trends and algorithm dynamics.

  • Experience with Google and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.

  • Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.)

  • Proven success managing campaigns to CPA, ROAS, and conversion rate goals.

  • Collaborative and communicative team player with strong project management and stakeholder alignment skills.

  • Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works.

  • Amenable to work 3am-12pm, Monday to Friday

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