Lead Digital Analyst

Work location: Mandaluyong

Work type: Full-time

Work schedule: Monday to Friday, 9:00 am - 6:00 pm

Work setup: Remote (but must report onsite occasionally as per the client's request)

Duties & Responsibilities

Social Media Strategy and Execution

• Demonstrate comprehensive understanding and proficiency in social media platforms (including, but not limited to Meta, TikTok, and LinkedIn) for both organic and paid strategies.
• Craft and execute full-funnel social media marketing strategies tailored to clients'
• objectives.
• Exhibit skills in evaluating and refining proposed campaigns within plans, in addition to approving media plans and supporting team members in campaign setup and optimization.
• Conduct AB testing and optimize social media ad campaigns to enhance performance.
• Collaborate with cross-functional teams to align campaign strategies and execution.
• Utilize analytics tools to interpret data and provide actionable insights for improved decision-making.
• Manage and present comprehensive reports using analytics platforms like Google Data Studio.
• Stay abreast of industry trends, best practices, and advancements in social media marketing techniques; sharing insights with the team, and understanding how they can be applied to clients' strategy.
• Conduct market research specifically related to social media trends and audience behavior

Leadership and Team Enablement

• Provide leadership and enablement for team members, including coaching, mentoring, and training in paid search advertising best practices.
• Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in paid search management.
• Conduct pulse checks on the team, addressing concerns, and providing support as needed.
• Foster a collaborative and growth-oriented team culture, promoting continuous learning and improvement.
• Identify and implement process improvements to enhance team efficiency and effectiveness.
• Escalate team concerns to higher management and provide viable solutions in times of conflict.

Pitches and Presentations

• Provide expertise and guidance during pitch presentations, offering strategic insights in paid search advertising.
• Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness.
• Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging paid search advertising expertise.
• Present ideas effectively, ensuring clear communication and understanding among stakeholders

Qualifications

• At least 3 years of experience in delivering exceptional customer experiences through social media channels (e.g. Facebook, Instagram, Tiktok).
• Familiarity with Google Suite products, particularly Google Sheets.
• At least 1 year of leadership experience or a willingness to lead and enable team members in social media marketing practices.
• Excellent verbal and written communication skills, especially in presenting social media strategies and insights both to internal teams and external parties.
• Strong interpersonal and public relations skills, essential for effective client communication and collaboration.
• Analytical mindset with a focus on data-driven decision-making in paid search advertising.
• Exceptional organizational skills, proficient in digital collaboration tools like Google Drive.
• Demonstrated responsibility, initiative, and a continuous growth mindset in the field of paid search advertising.
• Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution

Job Type: Full-time

Pay: Php30, Php60,000.00 per month

Benefits:

• Additional leave
• Health insurance

Application Question(s):

• Are you amenable to work in a remote setup and with a day shift schedule?
• Are you amenable to RTO occasionally at Mandaluyong (more or less 3x a month) upon the client's request? The company will shoulder transportation expenses.

Education:

• Bachelor's (Required)

Experience:

• Team lead: 1 year (Required)
• Social Media Marketing: 3 years (Required)

Work Location: Remote