Regional Marketing Officer, ASIA

Description

Job Title: Regional Marketing Officer, Asia
Reports to: Manager II, Global Marketing 

Department: Integrated Marketing & Giving 
Grade:  9

Job Summary

The Regional Marketing Officer (RMO) for ASIA Region delivers high-quality marketing materials that strengthen CRS's positioning across the region and country programs, and among key donors and stakeholders. Serving as the regional focal point, the RMO supports the design, start-up, implementation and completion of centrally supported marketing efforts, while working closely with other teams regional, country program cross-agency teams to advance CRS's visibility and donor engagement.

Working under priorities established by regional and country leadership, the RMO coordinates and consults regularly with Regional Leadership, partners with Institutional Funding and G-REM's integrated communications teams produce timely, compelling content that highlights CRS's impact, credibility, and value to key stakeholders. The role will contribute to strategic engagement priorities for the agency through the collection, documentation, and dissemination of materials that are used for strategic decision-making. The RMO also strengthens communications capacity across the region—mentoring and guiding staff, contributing to brand alignment, and producing rapid-turnaround content for high-visibility moments. As part of G-REM's Communications, Content and Strategy team, the RMO's priorities are established by regional leadership, and will ensure support for consistent, strategic messaging and increased CRS' visibility and brand recognition. This role will ensure strong representation of the region across Institutional Funding, Leadership Giving, Policy, and Omnichannel initiatives.

Roles and Key Responsibilities

• Serve as the regional focal point for coordination on communications and strategy between regional leadership, country programs and cross-agency communications teams.
• Translate technical program information into clear, concise audience-appropriate language, and ensure accuracy and clarity of programmatic content.
• Contribute to integrated planning processes to ensure marketing strategies reflect both agency-wide and regional priorities.
• Collaborate with Regional/Country Program Leadership, Institutional Funding and Global Marketing Strategists, to produce compelling content to advance donor engagement and strengthen CRS' positioning with specific donors.
• Apply a "magic triangle" marketing approach that integrates audience insight, creative storytelling and strategic objectives to ensure all regional communications effectively connect donor priorities, program impact and CRS's mission.
• Coordinate & consult regularly with regional leadership to support strategic engagement that increase CRS' visibility, brand recognition, and voice.
• Ensure the collection, documentation, dissemination of regional and country-level marketing materials that are used for strategic decision-making, and highlight CRS' impact, value proposition and strengths across key technical and program areas.
• Provide strategic messaging guidance for the region; offer insight into narratives, stories and voices that elevate priority issues and country programs.
• Collaborate with G-REM's content, creative and storytelling units to contribute priority regional content for engaging materials adapted for diverse audiences.
• Produce rapid turnaround content during crises or emergencies to support donor engagement and fundraising needs.
• Contribute materials that support global campaigns, strategic initiatives and cross-agency donor positioning efforts.
• Ensure all content meets CRS editorial standards, brand guidelines, style conventions and accessibility requirements.
• Establish systems that strengthen communications capacity across CRS and partner offices in the region.
• Provide guidance, coaching and support to regional and country communications staff as needed.
• Support regional and country leadership in preparing communications for priority agency stakeholders.
• Contribute to planning, messaging, and execution of communications needs related to VIP visits.
• Mentor and support country communications staff in content production, storytelling and priority communications work.

• Produce high-quality marketing materials for the region that support priority objectives, including long-term campaigns and urgent needs.

Knowledge, Skills, and Abilities 

• Solid understanding of a variety of audiences: Institutional donors, donor organizations, peer organizations, CRS global and field partnerships, the local and global Church 
• Excellent written, oral communication skills 
• Proficient skills in Adobe, InDesign, Canva or other graphic design platforms 
• Team player  
• Self-motivated, proactive, resourceful and productive  
• Demonstrated ability to produce a high volume of quality content under tight deadlines
• Strong research, analytical, and storytelling skills
• Ability to deal effectively with deadlines  
• Flexible to changing contexts; respectful of guidance by those closest to the issues
• Strong training and representation/coaching skills  
• Active collaborator 

Required Languages: Fluency in written and spoken English.   

Travel: Must be willing to travel up to 30%

Supervisory Responsibilities: No

Qualifications

Basic Qualifications 

• Bachelor's degree in Marketing/ Communications,  
• Minimum of 5 years of work experience in communications and/or marketing 
• Experience working with international non-governmental organizations 

P Preferred Qualifications 

• Experience working in areas of development and humanitarian programming 
• Overseas work experience 

Agency Competencies (for all CRS Staff):

• Personal Accountability – Consistently takes responsibility for one's own actions. 
• Acts with Integrity - Consistently models values aligned with CRS Guiding Principles and mission.  Is considered honest.
• Builds and Maintains Trust - Shows consistency between words and actions.
• Collaborates with Others – Works effectively in intercultural and diverse teams.
• Open to Learn – Seeks out experiences that may change perspective or provide an opportunity to learn new things.

Agency Leadership Competencies:

• Lead Change – Continually looks for ways to improve the agency through a culture of agility, openness, and innovation.
• Develops and Recognizes Others – Builds the capacity of staff to reach their full potential and enhance team and agency performance.
• Strategic Mindset – Understands role in translating, communicating, and implementing agency strategy and team priorities.

What we offer

CRS offers U.S. based staff a comprehensive benefits package, including medical, dental, life insurance, vision, and a generous retirement savings plan.  Benefits packages for successful candidates employed outside the U.S. are based on the country of employment/in-country office where the candidate will perform the role.  CRS´ work culture is a collaborative, mission-driven culture committed to improving the lives of the poor throughout the world. 

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